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CERTIFICATIONS IN DIGITAL MARKETING
SKILLS YOU NEED BUT DON’T LEARN AT THE UNIVERSITY
PAKISTAN’S FIRST DIGITAL MARKETING INSTITUTE !
“CREATIVITY NEED PASSION & PASSION LEADS YOU TOWARDS
SUCCESS…"HARIS KHAN GHORI
Founder DMA
Digital Marketing Academy is pleased to announceProfessional Training and career counseling.Our objective is to make people skilled and createopportunities for them.We highly appreciate Entrepreneurship in Pakistan and allacross the globe. Therefore we have decided to startcounseling youngster who wants to start their own onlinebusiness.
“INNOVATION DISTINGUISHES BETWEEN A LEADER AND A FOLLOWERS.”
Steve Jobs
Every single marketer on this earth is looking forward for more effective and efficient ways to
market their product and services. And this thinking creates different new ideas, if any idea
gives high ROI it is consider as a blessing.
Why DMAThis training is highly relevant for those who areworking in the capacity of: Senior Management|Entrepreneurs| Digital Marketing Manager|People are responsible for developing andimplementing strategies| people who want tostart their own online business| Web masters|and IT Manager and anybody who want to excel inthe field of Marketing.
Through dynamic lectures, case studies, smallgroup discussions and interactive workshops youwill gain exposure to the latest techniquesand tools for improving your Digital Marketingand brand building efforts.
Who Should Attend
Completely customized training for professionals and organizations.
You will get professional Training by Professional Trainers.
Result oriented, practical and focused training.
Helping you to grow and excel in digital marketing world.
Optimize your experience by improving your knowledge and skills.
Get new career heights, Get professional qualification.
Learn anywhere any time.
What can you expect
Program Overview
DIGITAL MARKETING STRATEGIC PLANNING
WEBITE MODULE1. Session 1 – Introduction & Basic2. Session 2 – Web History 3. Session 3 – Web Statistics 4. Session 4 – Digital Vs Traditional ?5. Session 5 – Website Best Practices 6. Session 6 – Website Audit7. Session 7 – Website Toolkit 8. Session 8 – Website Layout Designing 9. Session 9 – Website & Blog Creation
SOCIAL MEDIA MODULE1. Session 1 – Web 2.0 & Web 3.02. Session 2 – History of SMM3. Session 3 – Social Statistics 4. Session 4 – Social Media Audit5. Session 5 – Social Brand Activation 6. Session 6 – Social Media Toolkit7. Session 7 – Social Media Advertisement 8. Session 8 – Social Media Auditoria 9. Session 9 – Social Media Analytics
SEO MODULE1. Session 1 – Search Engine Visibility2. Session 2 – Search Engine Audit 3. Session 3 – SEO Toolkit4. Session 4 – SEO –On Page Factors 5. Session 5 – SEO –Off Page Factors 6. Session 6 – SEO Implementation 7. Session 7 – Content Creation 8. Session 8 – Social Networking9. Session 9 – Tracking & Analyzing
SEARCH ENGINE MODULE1. Session 1 – Intro to Paid Advertising Services2. Session 2 – How Google Adwords Works3. Session 3 – Analyzing Your Market Online4. Session 4 – An Effective Google Adwords Campaign 5. Session 5 –An Effective Adword Ad copy6. Session 6 – How To Set Budgets7. Session 7 – Website Layout Designing 8. Session 8 – Improving your Click Through Rate (CTR)9. Session 9 – Landing Pages For Success
1. Practical Marketing
2. Digital Marketing
3. Introduction to E-Marketing and
Advertisement
4. Marketing & Advertisement Process
5. Methodology of Business Research
6. Business Research
7. Business Plan
8. Strategic Planning Process
9. Targeted Consumer Audience
10.The new Paradigm
11.How to make money online
12.Creating your own website
13.Web Secrets
14.The Future and Beyond
15.Telemarketing (Personal Selling)
16.Final Project Presentation.
Course OutlineProgram Content
The concept of Digital Marketing has
changed the marketing face entirely.
Marketers are willing to explore it more
Every single product needs highly
differentiating strategy and highly
competitive medium to pitch the idea to
consumers. Hence, marketers are
concentrating more on the medium for
marketing communications. Today
opportunities are unlimited and far
beyond our thoughts. Marketers are well
equipped with the technology as they
never before.
If your website has the most relevant and most
suited keywords you will enjoy max amount of
traffic even if the people doesn’t know about
your company. The Digital Marketing
Academy pleased to announce Professional
SEO Training Course for those who really
want to excel in the field of Digital Marketing.
You can learn this Professional SEO Training
course and start your own online business. By
this professional Training you will learn lots of
techniques to improve your Website Ranking.
1. Getting Started
2. Intro to Internet Marketing
3. Analysis of Your Need
4. Searchers Analysis
5. Keyword Analysis
6. On-Page Optimization Factors
7. On-Page Optimization Top ten Analysis
8. On-Page Optimization for your website
9. Off-Page Optimization Factors
10.Off-Page Optimization Analysis
11.Social Networking
12.Discussion Marketing
13.Free Ads Posting
14.Answer Marketing
15.Article Submission
16.Directories Submission
17.Search Engine Submission
18.Link Exchange
Course Outline
Search Engine
Optimization (SEO)
Program Content
Social Media Marketing helps to Reduce the
Overall Marketing Expenses and Helps to Create
Great Awareness for your brand. Industries will
automatically build where people show their
interests That’s why you can see several online
social platforms and other online places which
itself become a market place because people are
interacting with each other on those social
platforms. Marketers are focusing Social Media
Marketing due to the extraordinary usage of
individuals and they are increasing budget of this
medium. They believed that one of the best ways
of advertising is spreading word of mouth.
We provide you short courses of Social Media Marketing to help your business get successful. The courses include;
1. Online Brand Activation.2. Best practices for integrated Content marketing
and social media.3. How to optimize social media for search?4. Measuring social media impact with Google
analytics.5. Online PR and brand reputation.6. Writing for the Web.7. How to Prepare Your Brand for Today’s Social,
Local & Mobile Marketing Environment ?8. Social Brand Audit9. Social Brand Activation10. Social Media Strategies11. Social Media Optimization12. Social Media Planning
Course Outline
Social Media Marketing
Program Content
Different marketers use different tools and
techniques to market their product and
services on internet but the most commonly
used tool is Search Engine Marketing (SEM)
or PPC Pay Per Click. People are looking
forward for the solution of their problems
rather than companies, and for this they used
different words which we called “keywords”.
If your website has the relevant and most
suited keywords you will enjoy max amount
of traffic even if the people doesn’t know
about your company.
1. Introduction to Paid Advertising Services2. How Google AdWords works3. How to set up an effective Google Adwords
Campaign4. Analyzing your market online5. How to write effective Adword Ad copy6. How to set budgets7. How to set up a locally targeted campaign8. Improving your Click Through Rate (CTR)9. Landing pages for success10. Managing Your Campaigns on an ongoing basis11. Advanced Keyword Research12. How to see what the competition is bidding on13. Writing even more compelling ads14. Advanced Campaign Optimization15. Creating Reports16. Automating Report Generation17. Why CTR is Important18. Improving CTR
Course Outline
Search Engine
Marketing
Program Content
What Professionals Are Saying About DMAMr. Danish JavedAssistant Manager Corporate Communications
Being official handler of SSGC’s digital platforms, DigitalMarketing Academy has added value to my professionalcapabilities as it offered me customized and personalizedtraining experience suitable for my professional needs. Thebest thing about Digital Marketing Academy is its updatedcurriculums which is the key for in digital world today. I wishsuch academies grow further and add value to theprofessional networks further.
SSGC
Mr. Nauman SaeedAssistant Manager Corporate CommunicationsSSGC
I think that DMA offers a very wide scope of various digitalplatforms, in terms of strategy and application. As a socialmedia enthusiast, I wanted to be a part of the best digitalagency to incorporate social media and strategy skills in myjob description and workplace. Since the start of thetraining, the modules have helped me greatly to not onlyrelate the digital functions in my current SOP but also interms of acquisition of updated tech knowledge. The scopeof study is very enhance which provides the learnersextended view of the digital scene. Would recommend itto my friends and colleagues for professional developmentand career growth.
Mr. Saad KhanAssistant Manager Corporate CommunicationsSSGC
There are lots of self-appointed digital marketingexperts out there but Mr. Haris Khan Ghori is the realdeal. Attending digital marketing classes with him Iheartily recommend Haris Khan Ghori as a digitalmarketing expert and online branding consultant. As atrainer he packs a dazzling amount of information intoeach hour
I have been involved with digital marketing since 2013. Looking toincrease my knowledge and improve my online marketing skills Ifound Digital Marketing Academy online and joined their DigitalMarketing Course. Digital Marketing Academy's personalized andcustomizable training has added value to my professional life byenhancing the way I view and implement my online strategy. Themain exponent of the course is not the course itself but how it'sdelivered. Mr. Haris Khan Ghori is the best digital marketing trainerand online marketing consultant one can find. His expertise doesn'tjust lie in digital or online marketing, he is equally adept at trainingin traditional marketing as well. I would recommend DigitalMarketing Academy to anyone who wants to enhance theirprofessional online marketing skills.
Mr. Syed Fakir IqtidauddinDigital Media Marketing Consultant
What I like about the Digital Marketing Academy is thecustomize training and great trainer Mr. Haris Khan Ghori,He is a brilliant story teller. He taught me in a way thatthere are many dots around, in every session the trainerused to connect the dots to make it a compelling story. AsSeth Godin mentions that all marketers are story tellersand Mr. Haris Khan Ghori is the one of them.
Mr. Moin InamMarketing Manager Polani Group
Pakistan’s No.1 Tele Search Engine
SAMIA KHANStrategic Director
I place DMA training above Google AdWords andAnalytics training because those trainings do not trainyou how to think out of box. DMA is the toughesttraining of my life and that's why the knowledgedelivered to me cannot be quantified when it comesto wisdom and insight. Thank you Sir. Haris KhanGhori for revolutionizing.
What Professionals Are Saying About DMA
Mr. Mubashir ShahBrach ManagerDish TV Recharge
Pakistan’s No.1 Tele Search Engine
Mr. Mohsin AnsariSr. Software DeveloperPolani Group
Digital Marketing Academy is no doubt the bestinstitute to learn Digital Marketing in Pakistan. Iwould strongly recommend DMA to people.Special Thanks to Mr. Haris Khan Ghori forsharing great strategies & tactics
Mr. Danish KhalilSr. Software DeveloperPolani Group
Mr. Haris Khan Ghori actually taught me what heis practicing in the field of marketing. I have beentaught by an expert of digital marketing and I’musing his expertise to excel in my career and myemployer is quite happy with my progress.
Pakistan’s No.1 Tele Search Engine
Mr. Atif JavedCEO, WebSeoXpert
Digital Marketing Academy is always makesme in the learning process. I would highlyrecommend DMA to people. Special Thanksto Mr. Haris Khan Ghori for sharing greatstrategies & tactics.
Mr. Sheikh Abdul HafeezMarketing Executive PIPFA
I highly recommend digital marketing academy & Mr.Haris Khan Ghori he is very knowledgeable aboutdigital world and he guides me and encourage meevery step of learning. He is one of the TopProfessional Digital Marketer in Pakistan, for sure.
DMA concept of individual learning environment hassharpened my critical thinking skills and made me amore strategic thinker
The digital marketing academy is no doubt themost important aspect Of my professionalconfidence. I am done with the Professionalchallenges because of DMA
Mr. Sheraz IqbalGeneral Manager (Pakistan)Pakistan Press International
The digital marketing academy has providedme an access to an Extensive variety ofpeople who honestly shared theirexperiences and Knowledge with me. I havelearnt a lot here.
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