pakistan media ethics & credibility survey 2012 - section one: general ethics & credibility
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Which onews m
Which o
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of the follomedia?
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Pakistani media
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stani media do
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vestigating a c
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ot identifying y
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ing external fu
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owing do y
ni media sprea
a is sensationa
media is honest
onsored by po
media provides
stani media is
oes a good job
ia is sponsored
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parts of person
company's priv
hoto/video of p
anonymous sou
raphing/interv
e facing traum
yourself as a jo
den cameras/a
nding for prog
tements do
you think c
0
ds negativity
list in nature
t and truthful
litical parties
s perspective
independent
as watchdog
d by agencies
ng rape victim
es of politician
nal emails/SM
vate document
people in publi
urces' in a stor
iewing childre
a/personal los
ournalist durin
audio recorder
grams/coverag
o you feel
constitute
0% 10%
4%
0% 10%
s
s
S
ts
c
y
n
ss
g …
rs
e
1
generally
s unethica
20% 30%
18%
18%
24%
20% 30%
28
0%
24%
apply to P
al media pr
40% 50
33%
40% 50%
8%
43%
44%
41%
Pakistan’s
ractices?
0% 60%
53%
60% 70%
61%
65%
60%
52%
65%
70%
68%
67%
%
%
%
In gene
Only 2% while ma
Only 2% news meonly som
Around 1hand majournalist
None of t(45%) saisimilarly either so
Only 2% responsib40% of thresponsib
ral, do you
of the total ajority of the
of male respedia and saidmetimes repo
1% of the joujority of thet voters said
the voters aid media somwith majorit
ometimes or
of the voterbly, while thhe voters whbly.
u feel that
respondentse responden
pondents and the news isorted respon
urnalist votem (47%) said news is rar
bove age 40metimes repty disagreeinrarely repor
rs who consuheir majorityhose media c
38%
9%
news is re
s said that nts (38%) said
nd 3% of fems always repnsibly – male
ers said newsd news is soely reported
0 said mediaports responng with notirts responsib
ume media oy (36%) thinkconsumptio
2%14%
%
eported re
news is alwayd that news
male respondorted respoe (37%), fem
s is always rometimes red responsibly
reports newsibly. Respoon that medbly.
over 3 hoursks news is son is less than
%
37%
esponsibly
ys reported is rarely rep
dents showensibly, while
male (39%).
eported respported respoy.
ws responsibondents belodia reports n
s said news iometimes ren 1 hour said
in Pakista
responsibly ported respo
ed absolute ce their majo
ponsibly whonsibly. Aro
bly while maow age 40 vonews respon
s always repported respd news is rar
Always
Often
Somet
Rarely
Never
an?
in the countonsibly.
confidence irity said new
ile on the otund 41% no
ajority of theoted somewsibly, saying
ported onsibly. Everely reporte
s
times
try,
n the ws is
ther n‐
em hat g it
n d
Have yo
A majoritythose who
All age gromade up fTV report
Those whbeing offe
Both jouror TV repo
ou ever fel
y of total respo answered in
oups were in for the highe (93%) as com
o consumed ended by a ne
nalists (87%) orts.
lt offended
pondents (88n the negativ
the majority st number (9mpared to the
the news for ews story or a
and non‐jour
d by a new
%) said they e were a min
when it cam0%). More fee males (87%
over three ha TV report (9
rnalists (89%)
12%
ws story/TV
had been offeority (12%).
e to answerinemales said th).
ours every da91%).
) were in the
88%
V report?
ended by a ne
ng with a yes,hey had been
ay were in the
majority for b
ews story/TV
, while those offended by
e majority wh
being offende
V report, while
over the age a news story
hen it came to
ed by news st
Yes
No
e
of 40 y or a
o
tories
Have yogroup t
A majoritya petition
Out of all answer. Tsigned a p
Males wethose who
Those whhaving main the maj
Both jour
ou ever mahat has be
y of the respo against a me
age groups, tThose aged 20petition.
re in the majo made a com
o consumed ade a complajority (38%) f
nalists and no
ade an offehaved une
ondents (68%edia group th
those below 20‐30 were in t
ority for no amplaint or sig
the news for int or signed for yes as the
on‐journalists
68%
icial compethically?
%) have said that has behave
20 (73%) andthe majority (
as the answerned a petitio
less than onea petition, ananswer.
s answered si
plaint or sig
hat they haveed unethically
those over 4(33%) for tho
r (69%), whilen.
e hour every nd those who
imilarly to thi
32%
gned a pet
e never madey.
40 (73%) werese who had m
e females wer
day were in to consumed n
s question.
tition again
e an official co
e in the majormade an offic
re in the majo
the majority (news for over
nst a medi
omplaint or si
rity with no acial complaint
ority (37%) fo
(78%) for nevr three hours
Yes
No
ia
igned
s the t or
r
ver were
Do you
Only a miPakistan,
Those agewere in th
More malcomparedthe majorwhile thojob (8%).
More jourjournalist
feel the go
nority (5%) owhile the ma
ed 30 to 40 whe majority (9
les (80%) saidd to females (rity (83%) whse who consu
rnalists felt ths (78%).
overnmen
f total responajority (79%) d
were in the ma9%) for those
d that the gov(75%). Those o felt that theumed the new
hat governme
16%
nt is effecti
ndents feel thdisagreed wit
ajority (82%) who felt that
vernment is nwho consume governmenws for less tha
ent is not effe
5%
79
%
ively regul
hat the governth the statem
for disagreeint the governm
not effectivelyed the news t is not effectan an hour fe
ectively doing
%
lating med
nment is effement.
ng with the stment is effect
y regulating thfor more thatively regulatelt the govern
g its job (84%)
dia in Pakis
ectively regula
tatement, antively regulati
he media in Pn three hoursing the mediament is effec
) as compared
stan?
ating the med
d those belowing the media
Pakistan as s a day were a in Pakistan,ctively doing i
d to non‐
Yes
No
Not sure
dia in
w 20 a.
in its
To wha
Responseopinions aalways inf
Those agethose belosaid the m
Those whsaid the m
More jour(32%).
A total of those agein media m
t degree d
es of total respand actions, wfluences their
ed 20‐30 wereow 20 were imedia often in
o consumed media often in
rnalists (38%)
f 1,025 Pakistaed 20‐30 (61%made up 13%
does the ne
pondents wewith 33% sayir opinions an
e in the majon the majoritnfluences the
news for 1‐2 nfluences the
) said the med
anis and expa%) and 30‐40 (% of total resp
3
22%
ews media
re varied betwing often andd actions.
ority (36%) fory (44%) for their opinion as
and 2‐3 houreir opinion.
dia often influ
ats took part (21%). Males pondents.
3%
36%
6%
a influence
ween the degd 37% saying s
r those said thhose who saidcompared to
rs were both
uences their
in the online made up 83%
33%
e your opin
gree that newsometimes. O
he media ofted it sometimeo males (36%)
in the majori
opinion as co
survey. Respo% of responde
nion/actio
ws media influOnly 3% said t
en influenceses does. More).
ty (35% each
ompared to no
ondents incluents. Journali
Alw
Of
So
Ra
Ne
ons?
uences their that the medi
s them, while e females (39
) for those w
on‐journalists
uded a majoritists/those inv
ways
ften
ometimes
arely
ever
ia
9%)
ho
s
ty of olved
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