p r e a summit 2010

Global, National, Local Mindset…You?

3 Pre-Requisites for Change ���

1.  Identify and get rid of whatever is holding you back 2.  Take Action 3.  Focus on What You Want

• Run it Like a Business

• Distressed Properties Market

• Social Media Marketing

Password: dc

First Things First…

Conduct a Real Estate Business

System Assessment

Conduct a Business System

Assessment

How to Create a Real Estate Agent Business Plan

– 3 Steps to Success

Your Business

Vision, Mission,

UVP Business Plan & Goals

Referral System

Listing System

Buyer & Escrows

Lead Gen/

Follow-up

Internet & Social Media

Branding, Marketing

Farming

Door-Knock

SEO - Internet

Open Houses

FSBO/Expireds

Social Media

Distressed Props

SOI

Team Leader - RainMaker

Team Manager

Team Associate

Team Associate

Team Associate

Team Associate

Admin Assistant / TC

Team Associate

Team Associate

Team Associate

Team Associate

Team Associate

Team Associate

Manages & Distributes Leads

Team Accountability

Listings Manager

REO / Short Sale specialist

2 Keys to Success…

Hire Talent

Implement Effective Systems

What is Your Exit Strategy?

Is this your experience?

Top 5 States = 50% foreclosure activity

338,836 foreclosure filings in August…one in 381 U.S.

homes

95,000+ to REO in August

More than 2.3 million homes have been repossessed by lenders since the recession began in December 2007….

more than one million American households are likely to lose their homes to foreclosure this year. - RealtyTrac

Strategic Defaults?

The Bottom line…

Trusted Advisor Compassion

Empathy Rapport

Negotiating

Foreclosure Alternatives Consultation

Short Sale

Team

Real Estate Agent

Short Sale Processor/Negotiator

CPA/Tax Expert

Credit Counselor

Title/Escrow

Keep Home

Give Up Home

“Buy & Bail”

Bankruptcy

Deed-in-Lieu

Short Sale

Forbearance

Loan Mod/Short ReFi

Rent property

Repayment Plan

•  Number 1 Source is Your Database!

•  Networking with other trusted advisors

•  Host a Consumer Educational Seminar

•  Target properties 2004-2006, 100% financing with ARMs

•  eMail Drip Campaigns (Short Sale Process – Tips)

Blog & Social Networks

Short Sale Consultation Request

Lead Generation Ideas NOD List Campaign

•  Mailer – Alternatives to Foreclosure

•  Door knock / door drop

•  Follow-up mailer – Short Sale Consultation

•  Call – if able to get phone numbers

• Seller Short Sale Packet

• Co-Operative Deal-making

• 3-Step Listing Process

• Learn Rapport Skills (NLP)

• Qualify the Short Sale Listing Agent

• Setting Expectations

• Communicate and update often

•  Implement a Short Sale System

EDUCATE • You • Team • Consumers • Clients • Co-Op

Agents

EMPOWER

ELEVATE

Stay Educated & Informed

Subscribe to Industry Resources

• Calculated Risk Blog

• DS News

• Housing Wire

• REO Insider

• RISMedia

Short Sale training and certifications

Networking Groups (LinkedIn, Ning)

32

Real Estate Social Media Marketing

Online Usage Majority of online time

spent: Social Networks, E-mail, games

16.4 average hours/week spent online (2 x more than TV)

87% Buyers using internet to search for homes

32% of buyers found home they bought online

Social Media Plan • What do we want to accomplish with our social media

strategy? Be specific.

• Who is going to maintain our social media presence?

• Who is my target audience? Our perfect customer?

•  How do we measure success and track results?

1.  Identify your audience���

2.  Listen & observe���

3.  Attract friends, followers, connections, & subscribers���

4.  Be relevant, interesting, informative, entertaining���

5.  Remember relationships first…. sales will follow!

If You USE VIDEO……

500 Million Users (97 m inUS)

75 million

160 million

•  Profile vs Pages vs Groups

•  No business on your Facebook profile

•  Read Facebook Terms of Use http://www.facebook.com/terms.php

•  Use Lists to manage Privacy and separate Business and Personal

•  Comply with state real estate laws

Branded profile picture Take

Advantage of the Full, Usable Area

to Brand!

Maximum size of profiles pictures is

180 x 540

Custom Branded Business Page

Get a Branded (vanity) URL – You Need 25 fans/likes

first…

Use a Welcome/ Landing Page

Create Search and other Call To Actions

Tabs

•  FBML

•  Slideshare

•  Facebook.com/RoostApp

•  realtor.com/seemylistings/

•  Twitter

•  YouTube ���

• Networked Blogs

• RSS Graffiti

• Notes

• Wordpress plugin

• Ping.fm���

Go to www.search.twitter.com and type in your market area.

Find interesting people to follow

Create a Tweet Plan

Buy/Sell Tips

Thought-Provoking,

Entertaining

New Listings

Interesting Articles

Quotes

Schedule your Drip Tweets (HootSuite.com)

Create a LI Profile Word template to create and edit your profile.

Personalize your Profile URL

Keep your photo professional. Headshot only.

Keep the “What are you doing now” function updated. Use

ping.fm or the Twitter app for Linkedin

Personalize your websites by using “other” to reflect your

business name and not just “My Website”

Get Recommendations!

Join strategic groups – then invite strategic members to build your network.

Create a group - post interesting and useful information.

Use “LinkedIn Answers” to position yourself as an expert.

Use LinkedIn Answers to get free, valuable advice.

Be relevant!

Customize Your YouTube Channel

Follow the best practices and Search Engine Optimization

tips in the Social Media HandBook

Video Tour Listings

Testimonials

How-To Series

Community Tours

Are you committed to posting on a regular basis?  Weekly - to several times

per week? 

Ghost blogging - outsourcing

Do you have something to say? Do you enjoy writing?

Can you provide compelling, valuable content for readers?

Is a Blog Right For You?

Blog is Your Social Media Hub

Online Reputation & Brand Management

Have you Googled yourself lately?

Use  Consistent  Name  or  Brand    

SEO  Value!  

Google Local Business Center Yahoo Local Zoom Info

Yelp Angie’s List

Real Estate Agent Review Sites

Download Social Media & Online Branding Checklist for Business

Your name Your brand

Your product or service Competitor’s names

Issues Keywords

Ask – Answer Questions

What are you reading? What are you commenting on?

What are you blogging? What are you furious about? What are you excited to see? What do you need right now?

What are you wondering about? What would you like to ask?

Answer Questions

12.5 million uniques/

mth

9 million uniques/

mth

Subscribe to daily emails from industry, local market sources

Use share function- online articles

Share new listings, sold listings

Mobile Apps for… Facebook, LinkedIn,

Twitter, Ping.fm

• Decide which social networks you want to use

• Download and modify the Social Media Action Plan

• Start working on completing the tasks

• Establish a daily/weekly social media activity schedule

• Decide what you can delegate and what you should do

• Don’t forget to sell real estate!

•  It’s a process… be patient and persistent

Adopt a daily ritual to start your day in a positive mindset

   Some suggestions…

morning meditation, prayer

exercise

read your affirmations, review your goals

eat a healthy breakfast

review your day’s tasks and schedule

When we are no longer able to change a situation,

we are challenged to change ourselves. 

~Victor Frankl

Password: dc

Thank You! Connect with Me…

JanOBrien.net Business-Blog-Consultant.com

JanOBrien.com ���(Real Estate Coach Blog)

702-858-9191 jan@janobrien.com

Facebook.com/jan.obrien Twitter.com/janobrien

LinkedIn.com/in/janobrien