overview unwto silk road activities: the past and the future ms alla peressolova unwto silk road...

OVERVIEW UNWTO Silk Road Activities:

the past and the future

Ms Alla PeressolovaUNWTO Silk Road Programme Coordinator WORLD TOURISM ORGANIZATION (UNWTO)

Silk Road Mayors’ Forum, Shiraz, Iran, 19-21 May, 2010

1993

Silk Road Project

General AssemblyBali, Indonesia

19 countries

Samarkand Declaration on Silk Road Tourism

Historic

1994

Call for

“ A peaceful and fruitful rebirth of these

legendary routes as one of the world´s

richest cultural tourism destinations”

SILK ROAD MEETINGSSILK ROAD MEETINGS

19941st UNWTO & UNESCO Silk Road Meeting, Samarkand, Uzbekistan

Adoption of Samarkand Declaration & Logotype

19961st Silk Road Travel Forum, Xián, China

Elaboration of Joint Marketing and Promotion Strategy

19972nd Silk Road Meeting, Teheran, Iran

Recommendation of the establishment of a Silk Road Website & Silk Road Tourism Day

1997

Workshop within the UNWTO General Assembly, Istanbul, TurkeyInitiative to develop an action plan to link Silk Road Handicraft centers

19983rd Silk Road Travel Form, Kyoto, Japan

Familiarization of Silk Road tour operators with Japanese outbound market

1998

Silk Road Tour Operators Workshop, Almaty, KazakhstanDiscussion on the measures to enhance the appealof the Silk Road´s tourism product

19983rd Silk Road Meeting, Tbilisi, Georgia

An action plan to link Silk Road Handicraft centers

1999UNWTO/UNEWSCO Seminar on Tourism & Culture Khiva, UzbekistanAdoption of Khiva Declaration

20024th Silk Road Meeting, Bukhara, Uzbekistan

Adoption of the Bukhara Declaration & establish-ment of a Silk Road office in Samarkand

2003Workshop within the UNWTO General Assembly Beijing, ChinaDecided to establish the Silk Road Project

2004 Implementation of inter-regional SR Project, funded by UNDP SR Mayors Forum & SR Investment Forum Proposal of UN Silk Road City Awards

20081st Meeting of the Eminent Persons Group on the Silk Road at the joint initiative of UNWTO & UNDPMadrid, Spain, UNWTO HQ

2009Silk Road Meeting, UNWTO General AssemblyAstana, Kazakhstan

Adoption of Astana Declaration

19972rd Silk Road Travel Forum, Nara,JapanWith UNESCO and APTEC

An action plan to link Silk Road Handicraft centers

Bukhara2002

Silk Road Declarations

Khiva1999

Samarkand1994

Astana2009

UNWTO

2002

2005

2006

PROMOTIONAL PUBLICATIONS

2001 2005

STUDIES

Silk Road Initiative (SRI)

Involves the participation of the Governments of China, Kazakhstan,

Kyrgyzstan, Tajikistan and Uzbekistan

Established in 2003

Investment

Tourism Trade

United Nations Silk Road City Awards

“Future based on Tradition”

“ To stimulate and encourage quality tourism development through healthy competitiveness between Silk Road cities”

Judging to be undertaken by the Eminent Persons’Group (EPG)

Objectives

1. Culture 45

2. Environment 40

3. Services and Facilities 35

4. City Administration 30

5. Infrastructure 25

Total Points 200

Silk Road City Awards Criteria

6. Social 25

NEW COMMITMENT OF UNWTO

TO THE SR TOURISM PROGRAMME

SILK ROAD Programme as a truly regional undertaking

Marketing and promotion – raising awareness (fairs, festivals and media)

Capacity building (trainings, seminars, conferences)

Travel facilitation - stimulate dialogue

WORK IN PROGRESS

• Partnership with ITB and Fitur – annual SR events – promotional Bazar and B2B

• Rally? Marathon? Film Festival? • Consultations with Ambassadors of

the SR countries in Europe – JUNE• On-line SILK ROAD

community/platform

MY

PR

OFI

LE

International Silk Road Conference

Samarkand, Uzbekistan

SAVE THE DATE

8-9 October 2010

www.wordle.net

670,351(72,86 %)

249,649(27,14 %)

Share in International Tourist Arrivals 2008 (1,000)

Others Silk Road Countries

Source: UNWTO

27%

SR COUNTRIES - INTERNATIONAL ARRIVALS

2008

752,584(79,55 %)

193,416(20,45%)

Share in International Tourist Receipts 2008 (US$, million)

Others Silk Road Countries

SILK ROAD COUNTRIES’ SHARE IN INTERNATIONAL TOURIST RECEIPTS

Source: UNWTO

20%

Ms Alla Peressolova, UNWTO Silk Road Programme Coordinator, WORLD TOURISM ORGANIZATION (UNWTO) Email: aperessolova@unwto.org

Thank youخیلی ممنون

Short term action

Strengthen dissemination of visa information – Silk Road Website

Establish Silk Road Visa Working Group

Standardization of Visa requirements

Undertake a more cost-effective regime for Visas to facilitate greater international arrivals

Medium term action

Greater harmonization of entry requirements

Agree special arrangements with tour operators for genuine Silk Road tourists

Increase the eligibility for obtaining Visas on arrival/ Visa waiver

SILK ROAD is a unique platform for effective regional and intraregional

cooperation  

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009* 2010*-6

-4

-2

0

2

4

6

8

10

12

7.9

0.0

2.9

-1.5

10.1

5.3 5.66.4

2.0

-4.3

Forecast 2010: 3% to 4%

International Tourism: back to growth in 2010

chan

ge

(%

)

Source: World Tourism Organization (UNWTO)