overcoming widening participation challeneges through digital innovation, murray simpson, net...
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Murray Simpson
murray.simpson@netnatives.com | @MurrayJSimpson
Overcoming Widening Participation
Challenges Through Digital
Innovation
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
IT’S ALL
ABOUT QUESTIONS
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
THE ENGAGEMENT ESCALATOR
ACTIVE
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
151,840STUDENT FINANCIAL SUPPORT
SEARCHES ON GOOGLE A MONTH
18,390UNIVERSITY BURSARY RELATED
SEARCHES A MONTH
32% on Mobile and
14% on Tablets
30% on Mobile and
10% on Tablets
123,870 are from England!
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
PASSIVE
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
716,000PARENTS
AUDIENCE REACH
WE HAVE CREATED OUR OWN
TARGETTING CLUSTERS THROUGH
OUR NEET’s EXPERTISE
2.7 Million13-19 AUDIENCE
REACH IN THE UK
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
What’s next?
www.yourwebsite.com
IT’S ALL ABOUT
PERSONALISATION
2
3
4
Capture their data everywhere & every time
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
IT’S ALL ABOUT
PERSONALISATION
4
Capture their data everywhere & every time
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
IT’S ALL ABOUT
PERSONALISATION
4
Capture their data everywhere & every time
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
IT’S ALL ABOUT
PERSONALISATION
4
Capture their data everywhere & every time
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
“The most important thing is that universities and colleges continue to make
measurable, sustained progress on access and student success.”
Prof Les Ebdon©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
Murray Simpson | Murray.Simpson@netnatives.co.uk
01273 840 908
THANK YOU FOR LISTENING.
QUESTIONS?
Thank You For Listening,
Any Questions?
©2014 Net Natives – HOW DIGITAL MARKETING CAN HELP UNIVERSITIES HIT THEIR WIDENING PARTICIPATION TARGETS
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