outside the book publishing box breakout session magme, inc. toc conference 2010 o’reilly
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Outside the Book Publishing Box
Breakout Session MagMe, Inc.
TOC CONFERENCE 2010
O’REILLY
PUBLISHING
CONTENT
Internet Channels
PROBLEMS
ACCESSIBILITYCOST OF PURCHASE
DIGITAL PUBLISHING
Advertising Revenue(Magazines)
2007 2008 2009
0
5
10
15
20
25
30
Series1
Source: Publisher Information Bureau 2010 Report, MPA.
2007-2008: 7.8% Decline
2008-2009: 18.1% Decline
Connected Consumer
ADVERTISEMENT RELATIONSHIP
(Internet)
Source: www.kotaku.com
ADVERTISEMENT RELATIONSHIP
(Print)
Source: www.kotaku.com
NEW ADVERTISEMENT ERAINTERACTIVE ADVERTISEMENT
NEW INFLUENCER LANDSCAPE
CONTROL
SECURITY
SOCIAL FUNCTION
PROFIT
USER-FRIENDLYPLATFORM
API
DATA
INTERACTIVE ADVERTISEMENT
READERSHIP
UNSTOPABLE INNOVATIONS
DISTRIBUTIONTRACKING
SYSTEM
MOBILE DEVICES CAPABILITY
SEO
LIVE SUPPORT
CORPORATE IDENTITY
?COST
DESIGNFUNCTIONALITIES
SAVE THE DATE
APRIL 29TH, 2010HUDSON TERRACE
621 WEST 46TH STREETNEW YORK 10036
QUESTIONS?
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