our overseas holidaymakers are happy €7 overseas · pdf fileof hotels, guesthouses and...
Post on 17-Mar-2018
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Every extra
1,000tourists supports
14 JOBSin the industry
businesses took on more full time staff
1in4
3 4attractions welcomedmore visitors
80%of hotels, guesthouses and B&Bs reported increased profitability
7 in 10 restaurants in tourism hotspots reported more customers
MORE tourists means MORE jobs
€1m =€1m of tourist expenditure
Supports 29 tourism jobs
That would be 10% of all total employment in
Ireland – comparable to the agri-food and drink
sector at 8.6%
people are estimated to be employed in the tourism sector
10%
Tourism
Agri-Food and Drink Sector
220,000
Fáilte Ireland Overseas Holidaymakers Attitudes Survey 2016Fáilte Ireland Barometer 2016Fáilte Ireland EstimatesCSO Overseas Travel 2016 and National Household Survey Q3 2016European Commission
Sources
Tourism Industry worth €7 bn
Tourism Drives Economic Growth
OUTOF
8.8 million
OVERSEAS DOMESTIC
overseas tourists
That’s almost 2 overseas tourists for every member of our population
Overseas revenue worth €5bn
to€1.8bn
Where our visitors are coming from...
2%
2%
10%
DomesticSpending
8%
Fáilte Ireland Overseas Holidaymakers Attitudes Survey 2016Fáilte Ireland Barometer 2016Fáilte Ireland EstimatesCSO Overseas Travel 2016 and National Household Survey Q3 2016European Commission
Sources
9.3 Million Trips
UP
UP
UP
UP
1.51m 3.66m3.11m
0.53m
Growth in Main Markets
+17% +9%+8%
+3%
NorthAmerica
GreatBritain Mainland
Europe Other LongHaul Areas
Our overseas holidaymakers are happy
57%
Almost three out of five holidaymakers said they would definitely return to Ireland with a further 39% expressing the hope to do so sometime again.
Friendly hospitable people
MATCHED EXPECTATIONS
EXCEEDED EXPECTATIONS
Beautiful scenery & plenty of things to see and do
Safe and secure destination
Good range of natural attractions / Interesting history and culture
Ireland Meets Holidaymakers’ Expectations
63 36
Brochures & Promotional Literature
Travel Agent / Tour Operator
Guide Books
Internet53%
Fáilte Ireland Overseas Holidaymakers Attitudes Survey 2016Fáilte Ireland Barometer 2016Fáilte Ireland EstimatesCSO Overseas Travel 2016 and National Household Survey Q3 2016European Commission
Sources
Top reasons why overseas holidaymakers choose Ireland
1 2 3 4
62%
Would they recommend Ireland?
Likelihood of return
How Ireland is chosen
62% of those who holidayed here said they would strongly recommend an Irish trip (i.e. registered 9-10 out of 10 in terms of the scale of their recommendation).
1
2
34
5 67
8
9
10
RECOMMEND-O-METERFriends/Relatives/
Business associates51%
20%
9%
9%
Our investment continues in 2017...
Fáilte Ireland Overseas Holidaymakers Attitudes Survey 2016Fáilte Ireland Barometer 2016Fáilte Ireland EstimatesCSO Overseas Travel 2016 and National Household Survey Q3 2016European Commission
Sources
Win €157m worth of business tourism and
events for Ireland
Develop 550 business event leads with a value
of more than €330m
Generate greater activity in regional conference centres
Grow business tourism delegates to 105,000
Grow visitor numbers to 3.2 million
Help businesses sell internationally
Help businesses bring Ireland’s story to life
Develop ‘must-see’ standout experiences
Grow visitor numbers to 3.8 million
Grow visitor numbers to 5.4 million
Expand visitor activity in Spring & Autumn
Compelling festival programme
Make Dublin easier for visitors to navigate
Develop new drives off the Wild Atlantic Way
Promote visitor activities and events
Festivals and Events
Marketing Home Holidays
Training, Education & Skills
Industry supports for 3,000 businesses to battle Brexit and position themselves overseas
Investment in Capital Funding
Food
International trade events
Tourist Information
International Publicity
Research and Innovations
International Events
Overseas distribution
channels
Expand visitor activity in Spring & Autumn
!NEWS
€43 Million
MEDIA
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