our objectives for “all aboard” we’ve discussed some of your marketing goals and what is...

Our Objectives For “All Aboard”

• We’ve discussed some of your marketing goals and what is needed to maximize the impact of your brand.

– Primary branding objective, All Aboard as a fun place that children and parents will enjoy going.

How Do You Get Known?

1 We Reach enough people with your message to make a real difference. More than most other local media.

2 We reach them Frequently. Our loyal audiences allow us to deliver more repetition than other media. This is essential to make your business known before its needed.

3 Because radio is so affordable, you can afford to reach them Consistently. Mindshare is fleeting – you must maintain it or it will disappear.

4 We’ll use high-quality, emotional & Compelling Creative. Nothing can kill a marketing investment more quickly than poor-quality or flat creative.

CONSISTENCYREACH FREQUENCY CREATIVE

Commercial Draft

All Aboard!!!! (Train Whistle). You have entered a fantasy world on Cantrell (Train Whistle). your child’s eyes are wide open they are fascinated by watching the trains travel from table to table, there are conductor hats, Birthday Celebrations, Handmade food that gets delivered from above, mom and dad approved eatertainment that can be enjoyed over and over again for Lunch and Dinner seven days a week at All Aboard Restaurant welcome and don’t forget to bring the kids they will love it to. All Aboard !!! Restaurant eatertainment On Cantrell Road.

Here’s Your Sweet Deal Details:1. 125 :60 recorded announcements Sat-Thu 6a-12m. You will get :30

exclusive ad copy inclusion in these :60 promotional announcements. 25 per station. Value: $5,400

2. 60 :15 mentions the week of your sale (some to be used for a small number of on-air giveaways of your deal). 12 per station. Value: $2,000

3. Web presence in three key areas (see next page for example): - Prominent placement on our station websites- Sweet Deal of the Week homepage for 2 weeks (upcoming and live)- Deal Detail page with marketing for you business, address w/ mapping, phone number, link to your website and more! Value: $2,000

4. Email blast linking to your Web Listing on the day of sale! Value $1,000

5. Two Minute On-Air interview with one (1) of our stations the morning of your deal – bring food or product and talk with our hosts! Value: $1,000

6. Day of Sale “Live Feature” at approximately 9 am Friday morning all 5 stations will announce that the store is open and it’s time to buy your certificate. Value: $1,200

MEDIA VALUE: $12,600powered by

Cash-Free Investment

What you will provide:1. Commitment to honor and redeem 110 deals ($50 value each) per

Sweet Deal of the Week date.

2. Commitment to up to four (4) dates per year.

3. High resolution logo.

4. Three (3) key bullet points about your business and your marketing objectives.

5. Tasting or product sampling for your on-air interview segment.

- One (1) interview per deal on one (1) station- Only available with live morning show- No more than two (2) minute interview

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To Turn On Your Marketing Power:

Business Office:Cumulus Media700 Wellington Hills RoadLittle Rock, AR 72212

Wally WallerCertified Branding Consultant

Wally.Waller@cumulus.com

501-401-0349 fax

501-231-8132 mobile