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Our Journey to Social Media SuccessHarlingen CISD Child Nutrition
SNA Survey - March 2015 Barriers to Entry
Barriers Overall
Finding Person or Time to post 53%
Developing/Generating Content 40%
Gaining Access to District Social Media 36%
Getting Parents and Students to follow 35%
Understanding how to use social media 30%
Approval of content by district 26%
District Social Media Polices/Guidelines 24%
Other 5%
How We Got Started
1) Facebook
2) Instagram
@TheCafeHCISD
@HCISDchildnutrition
3) Pinterest
“Go to” platform
Visuals and Text
Greatest opportunity to interact
Strong presence in HCISD
4,800 followers
The Big Choice
Creating our own Facebook Account
“Harlingen CISD Child Nutrition” Using the District’s
Facebook Page
OR
Creating Our Own PagePr
os
Cons
• Post as much as you want
• Create your own audience
• Must post frequently to remain relevant
• Staying within District standards
Using the District’s PagePr
os
Cons
• Large, established audience
• Credible source
• Limited posts
Making a Decision
Decided to use Harlingen CISD Facebook Page Started by sending photo and text for post to the Director of
Communication
After several months (and posts) we were added as an page administrator
We now have the ability to write and schedule our own posts
SNA Survey - March 2015 What type of Content are you sharing?
Types of Content Overall
School Nutrition Promotions/Activities 76%
Information about Availability of Meal Programs 58%
Information about Free/Reduced Meals 54%
Photos of Meals from Cafeteria 53%
Nutrition Tips/Education 48%
Facts about School Meals 46%
New Menu Items 40%
Awards and Recognition 31%
Other 10%
Writing a Post
ALWAYS keep your audience in mind.
ALWAYS double, triple check spelling and grammar.
ALWAYS include a powerful picture
NEVER use slang, technical jargon (NSLP, NSBW, Reimbursable Meals)
NEVER use photos without permission
Post ExamplesBe Descriptive!
A post about food should read like a menu. You want to entice followers with your words as much as your photos.
Whole Grain
Tangy Marinara
Red Gold
Be Timely!
This post was scheduled to display the night before Mini Pizza Bagels were served
How to Schedule a Post
Begin typing in content field
How to Schedule a Post
Click the down arrow to the right of the “post” button
How to Schedule a Post
Select the date and time of future post
Instagram@TheCafeHCISD
@HCISDchildnutrition Photo sharing
Very popular with students and young adults
Managed and used from mobile device
Ability to connect to FB page
Mostly visual, less text
Instagram #whattheheckisahashtag Hashtags
Link posts together
Used primarily on Instagram and Twitter
General to VERY specific!
Examples:#schoollunch#realschoolfood#Harlingen#HCISD
InstagramRepost/Regram
Provides content AND engages users
Cannot be done through Instagram
Download a second app
“Repost”
140 character limit
Tweets have short life
Twitter Terms:
Retweet, Hashtag, Favorites
Connect with the media, mom blogs, community, government
Pinterest Online scrapbooking
Organize and share other users photos
Upload and share your own
Moms use Pinterest
Peer sharing opportunity
80% repin, 20% post original content
Very little conversation
Where to go to get IDEAS!
SNA Survey - March 2015 Social Media Channels
Social Media Channel Overall Usage
Facebook 84%
Twitter 52%
Instagram 8%
YouTube 14%
Snapchat 1%
Smartphone App 20%
Blogs 11%
Start with a Plan
1. Keep it in perspective
2. Define and understand your audience
3. Pick a platform
4. Post once a day
5. Give them a reason to follow you
6. Customer Service, not just marketing
7. Consistency is key
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