otrum company presentation - february 2014

HOW CAN WE HELP YOU? a technology partner with vision

ONE SOLUTION MULTIPLE DEVICES

OUR SOLUTION ISENTERPRISE

Enterprise powers Touch Housekeeping TV

Enterprise connects Guest Hotel Room Cloud

Enterprise improves Efficiency Guest experience Revenue

€

IN A NUTSHELL, WE MAKE

SMART TECHNOLOGY FOR BETTER HOSPITALITY

OTRUM SIGNAGE

OTRUM ENTERPRISE TOUCH

OTRUM GUEST INTERNET

OTRUM ENTERPRISE

OTRUM HOUSEKEEPING

OLD DOG,NEW TRICKS

29 years of experience with iTV

1985

2014

WE UNDERSTAND: - Antenna networks - Hotel Operations - Pay TV - TV service & Replacement - Professional Installations - Data Networks - TV channels

But 2014 is not like the 80’s: - VOD is declining - Technology has become personal - Wifi is KING - Open standards everywhere - Bigger screens - Robust networks for streaming - TV channels from home

NEW NEEDS, REQUIRE NEW INFRASTRUCTURE

OTRUM DELIVERS THIS INFRASTRUCTURE

a (re)Start-up

2011

Enterprise launched

2012

Rebranding

New Strategy w/network focus

HTML5 solutions launched

Start Launched

2013

Touch Launched

New network products launched

Smart LG Launched

Housekeeping

Statistics

2014

Orders Launched

Lightweight solution

Unified design launched

Touch on phones

Smart on Samsung

Mission statement

WE CREATE SMART SOLUTIONS FOR AN EVEN BETTER

HOSPITALITY EXPERIENCE

Our Values

We have 11 offices in 10 countries

Plus distributors in over 40 countries Switzerland Turkey Spain UAE Russia Greece Kenya

South Africa India Maldives Serbia Latvia Nigeria Azerbaijan Jordan

Norway Sweden Finland UK France Denmark Germany Italy Mexico UAE

Lithuania Egypt Oman Ukraine Malta Qatar Poland

Experienced People

Otrum Partner Areas

Partners are:

45% of Otrum’s business

Certified & Trained by Otrum

All have local technical staff

measured in rooms

OUR PLATINIUM PARTNERS

PARTNER REFERENCES second to none

Azimut Sochi hotels §  3811 Rooms installed with Enterprise Smart §  IPTV Headend §  All Installed by Otrum Partner Beltel

Intercontinental Davos §  216 5-star-rooms installed with Enterprise Smart §  IPTV Headend §  All Installed by Otrum Partner HotelInnovativ

Villa Rosa Kempinski Nairobi §  200 5-star-rooms installed with Enterprise §  Otrum Internet Gateway §  IPTV Headend §  Installed by Otrum Partner Hospitality Experts International

Guest Internet and networks

Whatever Otrum does, it will be connected through a network.

@ Reception How do I connect to WIFI?

Business Traveler

A few years ago…

TODAY’S Business Traveler

Connect 2,68 Devices

INTERNET IS THE #1 PRIORITY FOR HOTEL GUESTS

Bandwidth usage

Bandwidth Usage has gone up!

http://hotelexecutive.com/business_review/3046/hotel-wi-fi-balancing-budget-bandwidth

40% of guests say that “their experience with a hotel’s internet service affects their likelihood to return”

Great WIFI HIGH PERFORMANCE

is essential to YOUR guests

Guest internet

How do you want your hotel Guest Internet Experience

to be?

LOGIN PAGE

Guest Internet Experience

The first impression…

Industry login pages

the worlds best guest experience

WE HAVE A BETTER WAY in a “fully responsive” login page

Otrum login page

The login page

good internet is valued by all your guests DIFFERENTIATE

but free internet should not be at the expense of those willing to pay

Guest internet

The login page

The login page

The login page

The login page

Free to guest to check e-mail and simple browsing FREE & PREMIUM

Premium for guests who need VPN and higher capacity for video conferencing, streaming etc.

But, DIFFERENCE in SERVICE must be GREAT!

Guest internet

OTRUM GATEWAY

Guest Internet

Authentication, Authorization & Security

What IT Professionals want

More control Easy management

Better reporting

http://www.hotel-online.com/press_releases/release/82-of-uk-hotels-encounter-guest-complaints-about-in-room-technology-says-ne

Unmanaged networks

GUEST INTERNET NETWORK

TV NETWORK

HOTEL STAFF NETWORK

Managed network GUEST INTERNET

NETWORK

TV NETWORK

HOTEL STAFF NETWORK

Free

Paid / VIP

Conf. A

Internet

Conf. B

Conf. C

Traffic 1st. Priority & Bandwidth Control

Traffic 2nd. Priority & Bandwidth Control

Gateway

Free

Paid / VIP

Conf. A

Internet

Conf. B

Conf. C

Traffic 1st. Priority & Bandwidth Control

Traffic 2nd. Priority & Bandwidth Control

Gateway

Otrum Gateway

Guest Portal Page, Hotel profile, tiers PMS interface, voucher, billing, reporting Easy managment, traffic shaping / priority Radius server, security, anti terror logging License options

GUEST INTERNET NETWORK Gateway

NETWORK REFERENCES second to none

Le Meridien Stuttgart §  216 5-star-rooms installed with Enterprise Smart §  In room Ruckus Access points §  Otrum Gateway

Villa Rosa Kempinski Nairobi §  Otrum Internet Gateway §  200 5-star-rooms installed with Enterprise §  Installed by Otrum Partner Hospitality Experts International

Golfhotel Son Vida, Mallorca §  Guest Network §  Ruckus Access Points

Otrum Enterprise

Otrum Enterprise is the best purpose built guest technology solution available today. A product that fully embraces the future.

fully compliant design HTML 5

code runs on Smart TVs, (as well as tablets, browsers, phones)

Enterprise

internet is live in all installations CLOUD CENTRIC

backup, uptime, easy upgrades

Enterprise

manage, measure and improve STATISTICS

decrease costs and increase efficiency

Enterprise

Not just movies REVENUE

but SIMPLE and effective promotion tools are standard

Enterprise

TV channels sorted by language NO CHAOS

100 channels plus without the fuss

Enterprise

ease of use is always number one SERVICE LEVEL

guest information is easy to access

Enterprise

Over 75 installations as of January 2014 Al Murooj Rotana Hotel & Suites Arabella Sheraton Zurich West Autograph Collection Hotel am Steinplatz Casino Royal Plaza Ciragan Palace Kempinski Coco Palm Kuda Hithi Resort Courtyard by Marriott Munich City East Crowne Plaza Pulkovo Four Points By Sheraton Munich Olympiapark Gothia Towers Grand Hotel Du Lac Hilton Helsinki Kalastajatorppa Hilton Paris La Defense Holiday Inn Camden Lock Holiday Inn Express Limehouse Holiday Inn Express Park Royal Holiday Inn Express Royal Docklands Holiday Inn Mulhouse Hotel Ampere Hotel De Crillon Hotel Elephant, Weimar Hotel Fuerstenhof, Leipzig Hotel Litta Palace Hotel Royal Crans Montana Imatran Kylpylä Oy Imeritinskaya Sochi

Intercontinental Davos Intercontinental Paris JW Marriott Absheron Baku Le Manoir de Gressy Le Méridien Frankfurt Le Méridien Monaco Le Méridien Munich Le Méridien Royale Hamburg Le Méridien St. Julians Hotel & Spa Le Méridien Stuttgart Marriott Adigaz Mercure Bergamo Aeroporto Hotel Park Hyatt Zurich Park Inn Astana Park Inn Lille Radisson Blu Boulogne Paris Radisson Blu Golden Sands Radisson Blu Hotel Nydalen Radisson Blu Les Arcs Radisson Blu Nantes Radisson Blu Okoume Palace Radisson Blu Pulkovo Radisson Blu Sheremetyevo Radisson Blu Sky City Hotel Radisson Blu St Julians Reine Astrid Hotel

Renaissance Samara Renaissance Zürich Tower Hotel Resort Colina Doro Rotana Hotel Salalah Beach Royal Windsor Bruxelles Sheraton Frankfurt Congress Hotel Sheraton Munich Arabellapark Hotel Sheraton Offenbach Hotel Sheraton Paris Airport Hotel & Conference Center South Place Hotel St Regis Mardavall The Ritz Carlton Istanbul The Ritz Carlton Wolfsburg The Westin Grand Frankfurt Tile And Carpet, Cape Holding Ltd Victorija Hotel Minsk Warwick Barsey Warwick Champs Elysees Paris Warwick Geneve Wellness Hotel Kurhaus Cademario Westminster Paris

•  User experience #1 Priority

•  TV, Tablet and Smart phone compatible

•  Super responsive

•  Full HD (retina) experience

•  Intuitive design •  HTML5 architecture

Guest User Experience

Intuitive guest remote •  Arrow keys •  Volume and program rockers •  Direct keys for

•  Subtitles •  Audio Language •  Input •  Wake Up •  Movies •  Picture settings

•  Simple color shortcuts

•  Arabic (Enterprise Touch) •  Azerbaijani •  Danish •  German •  English •  Spanish •  Finnish •  French •  Hungarian

•  Italian •  Norwegian •  Dutch •  Polish •  Portuguese •  Russian •  Swedish •  Turkish

Language support

Tailored to your brand

Virtual concierge

Virtual concierge

Guest messages

Guest messages

View Bill

View Bill

Bundling (hsia + vod + ... )

Video on demand

Video on demand

Video on demand

Video on demand

Ordering Tool

Ordering Tool

Ordering Tool

Ordering Tool

Ordering Tool

Screen Sharing / WiDi / Miracast

Screen Sharing / WiDi / Miracast

Themed channels

Themed channels

Cloud Based Content

Cloud Based Content

Cloud Based Content

Cloud Based Content

Cloud Based Content

Housekeeping

Touch Housekeeping

Enterprise

LIVE DEMO (chrome only)

Otrum Signage

Otrum Signage

automatically populated wayfinding screens WAYFINDING makes it easy for both staff and guests

Signage

control your content in detail SCHEDULING

breakfast info in the morning, bar at night

Signage

movies, pictures ALL MEDIA

most formats and sizes, just upload and display

Signage

easy admin from a webpage CLOUD BASED redundant design to cope with downtime

Signage

point and click interface EASY TO USE use the design tools you already know

Signage

Intercontinental Ceylan §  30 signage screens §  Wayfinding, Weather and local promo

Sheraton Düsseldorf Airport §  22 Signage screens §  Wayfinding, weather, airline information and local info

Accor §  122 Accor Hotels through EU §  Pricelist, exchange rates & Promotions

Otrum Start

controlled TVs gives a controlled environment LOW COST

low cost, easy installation, easy maintenance

Start

expand with other Otrum products MODULAR

housekeeping, guest internet, branding

Start

end to end digital quality FULLY DIGITAL

fully managed channel tables and TVs

Start

with live weather INFO PAGES

and high definition graphics

Start

References

Grand Hotel du Lac, Switzerland Enterprise, Guest Internet

Corinthia London, United Kingdom Enterprise

Support

solutions that do not work,

SUPPORT IS ESSENTIAL are not solutions, but problems

We know

35% OF OUR STAFF IS SUPPORT

•  Dedicated personnel in every country •  Dedicated 3rd line support in R&D •  24h hour phone support if needed. •  Large experienced network of Subcontractors

and Distributors •  Constant training to ensure same level of

support for all customers

<1 CASE PER 200 ROOMS

Otrum support targets

Maximum solution time 4 days. (including TV repair)

70% OF CASES SOLVED BY NEXT DAY

Otrum support targets

THE TEAM: •  High Motivation through personal responsibility and

development •  Highly trained professionals through experience and

continual technical advancement •  Low Fluctuation Rate – Experienced agents, High Level

of Know How •  Continued education in internal and external Training

centers and Intense Workshops •  Certification (i.e. Microsoft, Cisco, Lotus Notes, ITIL,

PMI, Lean Sigma)

CERTIFICATIONS: •  IIR Help Desk Award “Best Help-Desk-Innovation“

•  Multiple IIR Service Desk Awards for “Friendliest Customer Support“

•  IIR Help Desk Award “Friendliest Customer Support“

•  FSM International Special Recognition Award •  Servicedesk - Project in Aberdeen's “Top10 world‘s most successful Service Projects” •  State of Thüringen Award for Quality •  Public Award for the Free State •  Thüringen Innovations Prize Competition •  ISO 9001 Certified

Customer Feedback Results Jan 2014

3,05

3,10

2,80

3,68

3,41

3,90

3,27

3,35

3,22

4,16

3,77

4,08

3,45

3,52

3,3

4,18

3,97

4,11

0 0,5 1 1,5 2 2,5 3 3,5 4 4,5

Overall

Phone support

Service & Support

Sales

After Sales

Invoicing

2011 2012 2013

Customer Feedback Results Jan 2014

29,1%

35,4%

41,0%

46,7%

46,0%

56,0%

2011 2012 2013

Preferred future supplier

Recommend to others

Movies

TV Channels

controlled TVs gives a controlled environment LOW COST

low cost, easy installation, easy maintenance

TV channels

in many properties guests come from far away NOT JUST LOCALS

traditionally TV channel lineups only satisfy locals

International TV channels

Chinese travel is on the rise

International travel (current) 70million Chinese per year

In the near future 150million per year

Source: China outbound tourism research

TV for this guest segment

Korean Broadcaster

Japanese Broadcaster

Chinese News Broadcaster

Ownership

one of the largest mobile operators in the world

partnerships with banks FLEXIBLE

gives our customers several financing options

Financing