oscon2012 storytelling a better user experience
Post on 09-Jul-2015
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Storytelling a Better User Experience
A Novice Designer’s Illustrated Primer~OR~
Paul Tashima
Hello!My name is Paul.
Let’s talk UX.
User Experience!=
Ease of Use
User Experienceis not about
making things easy.
User Experienceis about
making people happy.
Let’s talk about storytelling.
Storytelling wireframe?
We need to take advantage of this.
-Claude Levi Strauss
“Not a year goes by without my receiving an order of jeans.”
Life - DeathCivilization - Nature
Jedi - SithMatrix - Real World
Life - Orpheus - DeathCivilization - Ashitaka - Nature
Jedi - Luke Skywalker - SithMatrix - Neo - Real World
LifeAgricultureHerbivores
Raven/CoyoteBeasts of Prey
HuntingDeath
CreationProduct
EngineersDesignersCustomers
MarketConsumption
So how do you actually tell a good story?
Have a story to tell.
Know your audience.
Have a theme.(And stick to it)
Consider the through line.
Hook the user on the first experience.
Tone is brand.
Maintain internal consistency.
Confirmation on LEFT Confirmation on RIGHT
Windows 7 OS X
Keep things simple.
Master the vocabulary.
Make the experience engaging.
Close out the experience.
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