orientation by context

diana frank

orientation by context, not by text

sign09 20091210

orientation by context, not by text by diana frank

orientation and context how does orientation work?how do signs speak?

spatial relation ↔ informationattraction ↔ informationneed ↔ information

don’t make me re-think

sign09 20091210

orientation by context, not by text by diana frank

orientationis a function of the mind involving awareness of three dimensions: time, place and person. [Berrios G E,1982]

sign09 20091210

orientation by context, not by text by diana frank

contextNothing we use for orientation is free from context.

sign09 20091210

orientation by context, not by text by diana frank

textCan we ”read” signs without reading the written information on it?

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

how does orientation work?– remember learned ways – looking for obvious ways– using a map– following the inner logic of the building or area – reading signs– asking people– trial and error – following the crowd – …

sign09 20091210

orientation by context, not by text by diana frank

how do signs speak?– information is always provided in a given context – so the value of a sign is highly influenced by its context

sign09 20091210

orientation by context, not by text by diana frank

next to text– situation– position of a sign, spatial information – kind, form and proportion of a sign– material and environment contrast– visibility– consistency within a system– self-evident (sign or no sign)– relevance (need)– …

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

signs speak

sign09 20091210

orientation by context, not by text by diana frank

… and often confuse

sign09 20091210

sign09 20091210

orientation by context, not by text by diana frank

spatial relation ↔ information– we scan our environment– we just recognize what we need– we look for the strongest cue (concerning our demand)– we follow our interpretations, not signs – signs are just one part of the big picture

sign09 20091210

orientation by context, not by text by diana frank

spatial relation ↔ information– we scan our environment– we just recognize what we need– we look for the strongest cue (concerning our demand)– we follow our interpretations, not signs – signs are just one part of the big picture

– interpretation of a situation depends on context– personal situation (stress, time pressure) is also context

outstanding

sign09 20091210

orientation by context, not by text by diana frank

framed

sign09 20091210

orientation by context, not by text by diana frank

directly related

sign09 20091210

orientation by context, not by text by diana frank

directed

sign09 20091210

orientation by context, not by text by diana frank

funnel-shaped

sign09 20091210

orientation by context, not by text by diana frank

basic spatial realtions

light toweroutstanding

focusframed

next optiondirectly related

flowdirecting

stationsfunnel-shaped

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

attraction ↔ information– spatial context beats arrows – light is a very strong attractor for orientation purpose– context of signs is often stronger than the text on it

sign09 20091210

orientation by context, not by text by diana frank

attraction ↔ information– spatial context beats arrows – light is a very strong attractor for orientation purpose– context of signs is often stronger than the text on it

… better to guide with attractors than signs… hard to guide with signs “against” strong attractors

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

where to go..?

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

tokyu hands ?

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

need ↔ information– users see what they know, what they need or what they expect – other things are frequently not noticed at all

sign09 20091210

orientation by context, not by text by diana frank

westside

sign09 20091210

orientation by context, not by text by diana frank

directions?

sign09 20091210

orientation by context, not by text by diana frank

directions?

sign09 20091210

orientation by context, not by text by diana frank

nagoya

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

orientation and guiding– is about explicit information– information by need – information in time– how to keep it simple

… and not about re-routing

sign09 20091210

orientation by context, not by text by diana frank

don‘t make me re-think– consistency beats design– once users have learned a system they are not willing to re-think– users do not even notice change of situations, just when they fail to do what they want to do they wonder

Cappuccino?

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

more Cappuccino?

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

sign09 20091210

orientation by context, not by text by diana frank

questions?

applications of information Design 20080627

orientation by context, not by text by diana frank

thanks!info@dianafrank.de

applications of information Design 20080627

orientation by context, not by text by diana frank