organizing and mobilizing your volunteer base
Post on 07-Jan-2016
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Organizing and Mobilizing your Volunteer Base
• 3 Years as a union organizer for Registered Nurses in South Florida. (Jackson Memorial Hospital, Holy Cross Hospital and St. Mary’s)_
• 3 Years as a Union Representative for Professors and Professional Staff at the City University of New York (CUNY).
•Labor educator with Wellstone Action
•Attorney, Minnesota State Bar.
•Currently, Lead Organizer with SEIU Local 26.
Organizing vs. Mobilizing
MOBILIZINGRallies : mass mobilizations, public demonstrations
Phone Banks
Lobbying
Non partisan get-out-the-vote efforts
All activities where you turn out your membership (your volunteers)
Canvassing (door knocking)
ORGANIZINGNot a short-term task.
One-on-one conversations
Extract or solicit information helps you decide whether or not you have enough common/shared goals to move forward together.
Think of it as networking.
Developing long term relationships
IssuesIssuesInterestsInterests
ValuesValues
Issues: What does person this
care about at school? At
work? In the Larger world?
Interests: Why? Why
is that particular
issue important
to this person? Values:
Guiding principles.
IssuesIssuesInterestsInterests
ValuesValues
capacitycapacity
commitmencommitmen
tt
capacity
com
mit
men
t rememremember ber
math?math?
rememremember ber
math?math?
case study: case study:
SEIU/C.N.A. California Safe Needle Stick
Legislation
organizatioorganizationn
a mission a mission broader than broader than our campaignour campaign
Lead Lead organizerorganizer
responsible for responsible for leading the leading the campaign campaign (strategist)(strategist)
Staff organizerStaff organizerImplement strategy; ID Implement strategy; ID leaders (mem-org); recruitleaders (mem-org); recruit
Member Member organizerorganizer
Member Member organizerorganizer
Member Member organizerorganizer
Keep their co-Keep their co-workers workers
informed; informed; activate when activate when
necessarynecessary
Dues Payers Dues Payers (co-workers)(co-workers)attend events, attend events,
make phone calls, make phone calls, etcetc
Community supportersCommunity supporterscontribute, receive contribute, receive newsletter, vote, etcnewsletter, vote, etc
= cmty supporter
= co-wrkers
= mem - org
= staff org
= lead org.
com
mit
men
t
capacity
MAKE AN APPROPRIATE ASK
Volunteer recruitment rap:
1.Problem
2.Solution
3.Opportunity
4.Ask
5.Ask #2
RETAINING VOLUNTEERS
1. Organized
2. Real purpose to task
3. Training
4. Inclusion
5. Have fun
6. Inside information
7. Show results
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