organic marketing for mobile games & apps

About Me, Nolan ClemmonsGrowth Hacker | Startup Founder | Mobile Gaming Entrepreneur

Founder - Wufasta.co (@Wufasta) - Rewards Platform (Coming Soon!)

Unity Development Studio - The Knights of Unity (@KnightsofUnity)

Growth Marketing Agency - Growth.ly (w/ @hackapreneur)

TM

Agenda

1. Types of Media2. Content3. Social Media4. Mobile Growth Stack (@andy_carvell)5. Most Important Channel6. Process

How many of you have a monthly marketing budget exceeding

$50,000?

Organic = Free

3 Types of Media:

● Paid Media (Advertising)● Owned Media (Social Media)● Earned Media (PR/Influencers)

Content

1. Images (Screenshots, Promotional Materials)2. GIF’s (Game Footage)3. Videos 4. Text - Press Releases, ASO (App Store

Optimization), Website, Blogs

Social Media1. Twitter - Studio/Company Account, App/Game Account,

Personal Account - Tweet Well & Often2. Facebook - Company/Game Pages; Share to Groups,

Events for Launch - Live Videos3. Instagram - App/Game ; Studio/Company - Images &

Video4. YouTube - Owned Videos (Studio Account) & Earned

Videos (Influencers)

Most Important Channel: Email

Process

1. Make Great Content (and a great game!)2. Build Relationships - Engage on Social Media - Online

Communities - Offline Networking & Events - Collect Emails

3. Share Content - Use Tools to Automate Tasks4. Measure (analytics) - Optimize (make

adjustments/corrections) - Repeat (A/B testing)

*Start 6-12 Months Before Launch*

Questions?

Contact

Follow me on Twitter! (@n_clemmons)

Send me an email: nolan@wufasta.co

Find us online:

http://growth.ly

http://theknightsofunity.com

http://wufasta.co