organic food, target of marketing or marketing a target? by handell larco
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Organic food, target of marketing or marketing a
target?
BY HANDELL LARCO
Organic Food Statistics• 1–2% of total food sales worldwide,
developed and developing nations (Exporting).• US $23 billion in 2002 to $40 billion in 2006
and US$70 billion by 2012.• 31 million hectares certified, and 62 million
certified wild harvested areas.• 17 to 20 % per year vs conventional food 2 to
3 % per year.
Identifying the product
Identifying the product
Target of marketing?
Target of marketing?
Marketing a target?
References
• http://en.wikipedia.org/wiki/Organic_food• http://www.ams.usda.gov/AMSv1.0/nop• http://www.fao.org/• The Global Market for Organic Food & D• rink. Organic Monitor. 2006.
http://www.organicmonitor.com/700240.htm. Retrieved on 2007-11-13.
• The Global Market for Organic Food & Drink. Organic Monitor. 2002. http://www.organicmonitor.com/700140.htm. Retrieved on 2006-06-20
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