oregon governor's conference on tourism - build engagements, not websites - part two
Post on 01-Jul-2015
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Build engagement,
not websites:
Part Two (the Execution)
Stephen Landau / @stlandau & @substance / Part Two
Stephen Landau / @stlandau & @substance / Part Two
Strategy:What you want to do.
Stephen Landau / @stlandau & @substance / Part Two
Tactics:What you need to do to accomplish your strategy.
Stephen Landau / @stlandau & @substance / Part Two
How will we know if we’re successful?
Stephen Landau / @stlandau & @substance / Part Two
Four examples.
Stephen Landau / @stlandau & @substance / Part Two
OregonCoast Visitors Associationvisittheoreoncoast.com
Stephen Landau / @stlandau & @substance / Part Two
How is the concept of “the People’s Coast” translated into an interactive experience?
Stephen Landau / @stlandau & @substance / Part Two
Photos from Flickr...
Stephen Landau / @stlandau & @substance / Part Two
Stories from the People’s Coast...
Stephen Landau / @stlandau & @substance / Part Two
Before redesign:about one minute on site
Stephen Landau / @stlandau & @substance / Part Two
After redesign:about six minutes on site
Stephen Landau / @stlandau & @substance / Part Two
1,900 photos132 stories
Stephen Landau / @stlandau & @substance / Part Two
Oregon Bountybounty.traveloregon.com
Stephen Landau / @stlandau & @substance / Part Two
How is the concept of “the flavors of Oregon” translated into an interactive experience?
Stephen Landau / @stlandau & @substance / Part Two
Video submissions for the Oregon Bounty Cuisinternship contest...
Stephen Landau / @stlandau & @substance / Part Two
RSS feeds from other blogs and sites...
Stephen Landau / @stlandau & @substance / Part Two
140 videos10,500+ views
Stephen Landau / @stlandau & @substance / Part Two
I Am a Trail Blazers Faniamatrailblazersfan.com
Stephen Landau / @stlandau & @substance / Part Two
How is the concept of “why I’m a fan” translated into an interactive experience?
Stephen Landau / @stlandau & @substance / Part Two
Building engagement, not just a website.
Stephen Landau / @stlandau & @substance / Part Two
“I’m a fan of...”fan statements.
Stephen Landau / @stlandau & @substance / Part Two
Starting 5...
Stephen Landau / @stlandau & @substance / Part Two
Fan Points...
Stephen Landau / @stlandau & @substance / Part Two
Going to the games...
Stephen Landau / @stlandau & @substance / Part Two
Photos and video...
Stephen Landau / @stlandau & @substance / Part Two
Ride Oregonrideoregonride.com
Stephen Landau / @stlandau & @substance / Part Two
How is the concept of “celebrate the ride” translated into an interactive experience?
Stephen Landau / @stlandau & @substance / Part Two
Ride and event submissions...
Stephen Landau / @stlandau & @substance / Part Two
Sharing information...
Stephen Landau / @stlandau & @substance / Part Two
Photo submissions...
Stephen Landau / @stlandau & @substance / Part Two
690+ rides and events submitted
700+ registered users
Stephen Landau / @stlandau & @substance / Part Two
Be where the people are.
Stephen Landau / @stlandau & @substance / Part Two
Don’t simply talk
to people, interact
with people.
Stephen Landau / @stlandau & @substance / Part Two
Build engagement, not websites.
Stephen Landau / @stlandau & @substance / Part Two
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