optimizing your wordpress blog

OPTIMIZING YOUR WORDPRESS BLOG

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SECTION 1: SH*T HAPPENS. LET'S FIX IT.

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COMMON BLOGGING MISTAKES

MYTH

WordPress is complicated and dif f icult to

understand.

TRUTH

Using WordPress as easy or as hard you make

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COMMON BLOGGING MISTAKES

DESIGN

Using poorly designed or outdated themes

• Hasn’t been updated

• Not responsive

• Not ut i l iz ing proper amount of white space

• Not ut i l iz ing enough color contrast between type and background

• Using a typeface that is decorative or hard to read for headings or body

text

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COMMON BLOGGING MISTAKES

DESIGN - FORMATTING

• Improper font styl ing in visual editor

• Changing colors

• Not using headers (H2, H3)

• Using the wrong image types (PNG vs JPEG)

• TinyPNG (TinyJPG)Tweet! @studio404design

COMMON BLOGGING MISTAKES

SEO

• Blocking search engines

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COMMON BLOGGING MISTAKES

SEO

• Not understanding

permalink

structure

• /%year%/

%category%/

%postname%

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COMMON BLOGGING MISTAKES

SEO

• Using too many SEO plugins

• Not using any SEO plugins

• Yoast, Al l- In-One

• Not using ALT tags in your images

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COMMON BLOGGING MISTAKES

PLUGINS

• Using too many plugins

• Using outdated plugins

• Using poorly developed plugins

• Premium does not mean it ’s good

• Not checking plugin and theme compatibi l i ty

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COMMON BLOGGING MISTAKES

SECURITY

• Using ‘admin’ as your username.

• Not performing WordPress core, theme, or plugin

updates.

• Not using a security plugin

• Recommended: WordFence or Sucuri

• Not delet ing unused plugins or themes

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COMMON BLOGGING MISTAKES

ACCESSIBILITY

• Not using descript ive text for hyperl inks:

i .e . - c l ick here

• Making sure your ALT tag has an

equivalent descript ion

• Embedding non-accessible documents

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SECTION 2: EASY WORDPRESS OPTIMIZATION TIPS

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OPTIMIZING WORDPRESS

EDITING

• Recover old post

versions.

• Saves every 2

minutes.

Saves up to

25 revisions.

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OPTIMIZING WORDPRESS

EDITING

• Using quick edit , you can edit :

• Tit le

• Slug

• Date

• Categories

• Tags

• Status

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OPTIMIZING WORDPRESSFORMATTING

• Formatting Shortcuts: Just type any of the fol low characters fol lowed by the words you need, then after

you hit Enter, i t wi l l be converted by WordPress automagical ly!

• Headings

• ## Heading 2

• ### Heading 3

• #### Heading 4 (and so on. . .)

• Quote

• > Blockquote

• Lists

• * Bul leted l ist

• – Bul leted l ist1

• . Numbered l ist

• 1) Numbered l ist

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CONTENT ORGANIZATION

WAYS TO SCHEDULE YOUR CONTENT

Free

Paper Planner

Google Calendar

Buffer (Premium Upgrade)

HootSuite (Premium Upgrade)

EditFlow Plugin

MailChimp

Premium

Co-Schedule

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OPTIMIZING WORDPRESS

SCHEDULING

Will change your l i fe . (Seriously)

Increases productivity. (By 1 ,000%. Scienti f ical ly

proven*)

Al lows opportunity for col laboration and growth.

Chal lenges better content creation.

*I ’m not a scient ist . Not a real fact .

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OPTIMIZING WORDPRESS

SCHEDULING

• Schedule posts in

advance

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OPTIMIZING WORDPRESS

USING EDITFLOW

Calendar

Custom Statuses

Editorial Contents

Editorial Metadata

Notif icat ions

Story Budget

User Groups

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OPTIMIZING WORDPRESS

USING COSCHEDULE

Has the functional ity of EditFlow but offers more

features

Includes several ways to schedule social media

campaigns

Offers analyt ical data

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CONTENT ORGANIZATION

USING COSCHEDULE

Creating a new blog

post in CoSchedule is

easy and offers a

variety of options

including drag-and-

drop importing of f i les

and including Google

Docs.

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S U P YO.Angelica Yarde

Partner and Director of Projects at Sevenality

Editor & Designer at Studio 404 Paper

Co-Host of Heart + Hustle Podcast

Twitter: @studio404design

E-mail: angel@sevenality.com

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