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THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
Akamai Overview
• 2,500+ Customers (20%+ of Global 500)• Deliver ~20% of Web traffic
• Recently added to S&P 500• 2006 Revenue $429M - 51% annual growth• 14 consecutive quarters of GAAP profitability
• State-of-the-art CDN for media assets• Next-generation CDN for Web 2.0• Leading application acceleration services
Akamai Revenue (in Millions)
Est.2002 2003 2004 2005 2006 2007
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$100
$200
$300
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$500
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$700
THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
Akamai: Helping Our Customers To …
Sell goods & services• Increase conversion rates, reduce abandonment rates,
raise revenue
Inform & entertain• Increase ad impressions, subscription and
pay per view fees
Market & advertise• Build brand equity, leverage multi-channel
marketing opportunities
Distribute software• Meet distribution demand, avoid capacity
planning errors and over provisioning
Conduct business• Increase adoption of Web self-services,
lower cost of support
THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
Rich Internet Application Challenges
• Large initial client download
THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
Rich Internet Application Challenges
• Chatty communication back to the origin
• Increased load on origin
THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
Akamai Speeds All RIA Transactions
Dynamic Site Accelerator
• Route Optimizations
• Protocol Optimizations
• Application Optimizations
THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
Response Time DistributionTra
nsa
ctio
n C
ou
nt
AcceptableResponse Times
Seconds
With Akamai Without Akamai
Abandonment Zone
THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
Faster Response Times Means Reduced AbandonmentTra
nsa
ctio
n C
ou
nt
AcceptableResponse Times
Seconds
With Akamai Without Akamai
Abandonment Zone
Lost Shoppers
Lost Ads Served
THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
Case Study – Heavy.com
Challenges• Site re-launch with focus on dynamic content• On-demand scalability
Solution• Dynamic Site Accelerator
Impact• 90% server offload • Improve site performance by 200-300% • Enabled a 300% increase in page views and
increased the number of monthly ad impressions
• Avoided infrastructure costs • Implemented in less than one week
• Serving RIA/AJAX content
THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
Intercontinental Hotels
Challenges
• Call center application with users in the Philippines
• Client-server application with slow response times
Solution
• Web Application Accelerator
AJAX Contact Center App
Impact
• Significant improvement in end user response time • Converted the application from client-server to AJAX• Reduction in call handling times• Increase in average sales from the call center
THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
Optimizing the Web 2.0 Eco-System
eCommercePlatform
RIA Shopping Cart
Ratings & Reviews
Product Recommendations
Akamai Platform
THE TRUSTED CHOICE FOR ONLINE BUSINESS™ © 2007 Akamai
$400MM Online Retailer
Challenges
• Syndicated 3rd Party Applications
• 8 second response time on west coast
Solution
• Dynamic Site Accelerator
Business Impact
• All pages less than 3 seconds
• Serving 3rd party reviews application
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