optimize your image for design community
Post on 17-May-2015
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Optimizing your Online Presence
Diane K. DanielsonFounder, Downtown Women’s Club
VP of Biz Dev, Convengine
Optimizing Your Online Presence
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Help your target market find youControl what you can about what they findDistinguish yourself/your companyStart building your online footprint
Google Maps = New Yellow Pages
Google Maps = New Yellow Pages
Business listings & Google ad keywords
Google.com>Business Solutions>Local Business Center
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Google.com>Business Solutions>Local Business Center
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Is Your Website Social Media Friendly?
2010 Websites: Simple, Searchable and Share-able
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It’s all about the “About” page
URLs, Title Tags & Search
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Blogs = searchable + share-able
Business Blog = Search Success Story
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Business Blog = Search Success Story
Linking Up on LinkedInIt’s a portfolio, not just a profile
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Profile Basics:
Picture
Status updates
Complete titles
Keywords
Recommendations
Connections
URL
Portfolio
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Profile Basics:
Picture
Status updates
Complete titles
Keywords
Recommendations
Connections
URL
Portfolio
Privacy & other settings
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Blog Link
Slideshare
Google Presentation
Applications
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Who can you link to?• People you know (have email address)
• Intros to people your friends know
• Can message people: in your group, in your friends’
networks.
Tips for linking:• Customize your invite
• LinkedIn Open Networkers (LIONs)
• Defer Facebook friend requests
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Keep your name out there:• Update your profile
• Write recommendations
• Status updates
• Add presentations/links to white papers
• Add 5 new contacts per week
• Company listing
Interact with others:• Groups
• Answers
The Social Media Matrix
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Target market
YouBlog
Website
Facebook PageBlog
Website
Facebook Page
Thank youDiane K. Danielson
Founder, http://www.DowntownWomensClub.comVP of Biz Dev, http://www.convengine.com
Twitter: @DowntownWoman
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