opportunities for it and sla professionals to collaborate

Opportunities for IT and SLA Professionals to Collaborate

Anand DeshpandePersistent Systems Limited

anand@persistent.co.in October 2009

"Future of the Information Profession: Embedded Librarians and Beyond"

Congratulations to all of you on 100 years of SLA!

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Thanks toDr. Shubhada Nagarkar

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So, you're a new information professional and looking for a non-traditional job? Well, here is the good news: there are plenty of companies out there that could use your skills. The bad news? Most of them don't realize that they need your skills, and if they do, they probably don't know where to find you.

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23 Things

Week 1 Introduction - Learn to learn this way Week 2 Blogging Week 3 Tagging, Folksonomies & Technorati Week 4 Photos & Images Week 5 RSS & Newsreaders Week 6 Play Week Week 7 Wikis - Collaborative Portals Week 8 Online Applications & Tools Week 9 Podcasts, Video & Downloadable Audio

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What are the 23 Things

23 ThingsWeek 1: Introduction – Learn to learn this way

1. Read this blog & find out about the program.2. Discover a few pointers from lifelong learners and

learn how to nurture your own learning process.Week 2: Blogging

3. Set up your own blog & add your first post.4. Register your blog on PLCMC Central and begin your

Learning 2.0 journey.Week 3: Photos & Images

5. Explore Flickr and learn about this popular image hosting site.

6. Have some Flickr fun and discover some Flickr mashups & 3rd party sites.

7. Create a blog post about anything technology related that interests you this week.Week 4: RSS & Newsreaders

8. Learn about RSS feeds and setup your own Bloglines newsreader account.

9. Locate a few useful library related blogs and/or news feeds.Week 5: Play Week

10. Play around with an online image generator.11. Take a look at LibraryThing

and catalog some of your favorite books.12. Roll your own search tool with Rollyo.

Week 6: Tagging, Folksonomies & Technorati13. Learn about tagging and discover a Del.icio.us (a

social bookmaking site)14. Explore Technorati and learn how tags work with blog

posts.15. Read a few perspectives on

Web 2.0, Library 2.0 and the future of libraries and blog your thoughts. Week 7: Wikis

16. Learn about wikis and discover some innovative ways that libraries are using them.

17. Add an entry to the Learning 2.0 SandBox wiki.Week 8: Online Applications & Tools

18. Take a look at some online productivity (word processing, spreadsheet) tools.

19. Explore any site from the Web 2.0 awards list, play with it and write a blog post about your findings.Week 9: Podcasts, Video & Downloadable audio

20. Discover YouTube and a few sites that allow users to upload and share videos.

21. Discover some useful search tools for locating podcasts.

22. Take a look at the titles available on NetLibrary and learn how to download audiobooks.

23. Summarize your thoughts about this program on your blog.October 9, 2009 8

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http://www.slideshare.net/anandesh

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A wealth of information creates a poverty of attention.-- Herbert Simon, Nobel Laureate Economist

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Fostering collaboration to propel business results continues to be the elusive goal of Businesses.

□ Could Web 2.0 tools be the silver bullet?

□ Pundits assert that Web 2.0 tools could aggregate business information and

digital content “Crowdsourcing” models may work within the enterprise. Demographics is playing a role as a more tech-savvy

generation is entering the workforce.

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Collaboration

Searchemail

mobility

It is hard to find things.

Enterprise Findability -- AIIM Market IQ Study (528 End-Users)

□ 49% agree that finding the information needed to do my job is difficult and time consuming.

□ 69% believe that less than half of their organization's information is searchable online.

□ 49% have no formal goal for enterprise findability.

□ 50% believe that findability in their organization is worse than their consumer-facing web site.

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Fast Company December 2008/January 2009Cisco’s Chambers on Cover

□ Ron Ricci – Vice President of Corporate Positioning “Collaboration won’t work if there is one person in charge”

□ Sheila Jordan, Vice President of IT, communications and Collaboration Technologies “We are looking for applications that help people really have water-cooler talk”

□ Sue Bostrom – Chief Marketing Officer“People come to the web looking for expertise. We are giving that. Cisco.com answers consumers’ questions and encourages interaction with vendors and employees.”

□ Jim Grubb, Vice president of Corporate Communications Architecture “Collaboration helps a world community solve big problems”

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Tags are getting popular on Web 2.0 sites

Simple data/metadata externally applied to an object□ Used for sorting□ A hook for aggregating□ Provides identifier and/or description□ Personal markers

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Type Examples

Social Bookmarking del.icio.us, RawSugar, Ma.gnolia

Media Flickr, Dabble, LastFM, Viddler

Shopping Amazon

Geo-Location Platial, Socialite

Museums Steve.museum, Powerhouse

Intranet IBM Dogear, Scuttle, ConnectBeam

Dating Consumating

OS (files) Mac OSX Tiger & Microsoft Vista

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Tag Cloud

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Tag Cloud based on populations of countries.

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Tagging Content

Manual tagging – By Professionals

Pros Cons

Controlled vocabularies & standard taxonomies

Higher quality

Costly Human

resource intensive

Cannot keep up

Example: ?

Social Tagging – By Users

Pros Cons

User driven Emergent

folksonomies Serpendipitous

browsing

Ambiguity Uncontrolled

vocabulary Synonyms

Examples: Del.icio.us and Flickr

Automated Tagging – By Machine

Pros Cons

Learns from professional & user tagging

Lower human cost

Requires training of models

Lower quality than manual tagging

Example: Semantic tagging

Popularity

Digital item

Consumer contentDeep archives, large personal collections

High-value content & enterprise data sources

“Long tail”

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Taxonomy: Organizing Tags

Subject Driven or top-down Content Driven or bottom-up

User Driven System Driven

TagTag

TagTag Tag

Tag

Tag TagTag

Tag Tag

TagTag

TagTag

Source: Forrester Research

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CollectFrom Various Sources:(by Authority)• Publications• Blogs• Search engines• Internal projects

Present

You can• Browse• Search• Click & Read• Tag• Comment• Share & Save

Learn

From• Clicks• Views• Tags• Comments• Search terms

OrganizeBy• Publishers• Categories• Subcategories• Content… and

customizable

Customize to the Enterprise

Personalize to the User

Enterprise Collaboration is a Key Focus Area for Persistent

Anand DeshpandeFounder and Managing DirectorPersistent Systems Limited402 Senapati Bapat RoadPune 411 016 IndiaEmail: anand@persistent.co.in

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