openness and collaboration in the work of demos helsinki (aalto design ma intro)
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Openness and collaboration as the method and the ethos of Demos HelsinkiThree cases
Outi Kuittinen, Co-creation Lead, Demos HelsinkiAalto Design MA introduction course themed ”Openness & collaboration26 Aug 2013
Openness and collaboration is the method and the ethos of
Demos Helsinki.
It is the source of our innovation, quality, reputation
and legitimacy.
Case 1
2009–
Climate change & Scarce resources
O
Coppe
r Uranium Fertile soil
Aluminium
Natural gas
Megatrend
Our economy and lifestyle is based on cheap and free natural resources
• Intensive two-day workshops for different gatekeepers: hardware stores, lunch cafeteria chains, lifestyle media, housing companies, food stores...
• competitors around the same table developing service concepts that enable sustainable lifestyles
• > made them understand the role of their sector in the issue and run faster than the competitors
LVILAITTEET
ERISTEET
ULKOVERHOUS
RAHOITUSMÄÄRÄYKSET
SÄÄSTÖT
PÄÄSTÖT
ASENNUSHUOLTO
EUROT
WATIT
IKKUNAT
LUVAT
LÄMMITYS
ESCO-RAHOITUS
HOMMA TOIMII -TAKUU
”McDONALDS” YHTEISTYÖ-
TAHOT
OMA PROJEKTI
-PÄÄLLIKKÖ ENERGIA-MYYJÄT
TARPEIDEN KARTOITUS
KUSTANNUS-, KÄYTTÖIKÄ- JA MAKSUARVIO
UUSIN TEKNIIKKA
HUOLTO-SOPIMUS
Peloton Workshops: open collaboration between competitors
Some results
• Rautakesko, Finland’s biggest hardware store company: Energy renovation service, store concept and staff education programme from 2010–
• Fazer Amica: Climate lunch experiment 2010, 60 new vegetable based lunch recipes, asset in b-2-b negations
• Lahden ateria: 13 % emission reduction and 100 000 € of savings in 1 year by going through the lunch recipes and reducing biowaste
• Both food companies: enormous enthusiasm among the staff, deeper understanding of their profession and lot of positive public interest
Peloton Club is peer-incubator for energy smart startups
Case 2
2012
Changing population
Percentage of population (25–34 yrs) with a post basic level degree 1975–2005
Total working hours, hours per week
Paid workDomestic work
Total
All Men Women
Megatrend
Disparity between people’s desire and possibility in
making a difference
Freedom, education,
consumerism, self-expression
Finns have more free time and
education lever is higher than ever
cc: kateboydellcc: Ilkka Luoma
People, and the collaboration between them, are the most
underutilised resource we have.
Think if people in this room taught each other something
they know.
People, and the collaboration between them, are the most
underutilised resource we have.
Think if people in this room taught each other something
they know.
People, and the collaboration between them, are the most
underutilised resource we have.
Discuss with your neighbour what you could teach to her.
And vice versa.
An experiment on untapping the collaborative potential:
Koulu – a festival of learning from others.
Photo: Simo Karisalo
”Set the school free!In this school anyone can
be a teacher.”
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,
4040
4040
4040
4040
4040
40
200 teachers and subjects800 students
Classes from shoe polishing to Socratean
dialogue, from consulting to knitting a sock heel.
No one could have curated the programme
of the School.
Kuvat: Simo Karisalo
Photo: Simo Karisalo
The task of the organiser is not to decide on the content
but to create an inspiring narrative and a functional
setting that enables people’s input and interaction to
flourish.
The secret to the open mind in the School was to unable booking the lessons before the event.
16
Open the mind...
*) ”We didn’t make it to the cosmetics thing but we learnt to plait.” A message from the feedback wall of Koulu 25.8.2012.
*
...and give tools for collaboration.
Smile. You are part of an
unique experiment.
Case 3
2010–
Scarce resources & Changing
demographics
Megatrend
Coppe
r Uranium
Natural gas
Fertile soil
Lifestyle is based on cheap natural resources & People want and can
influence their lives
!"#$%"&$%'$!"#$%"&$%'$
How student housing can be a
frontrunner in more social and more
sustainable lifestyles?
Hoas Lab is a two-year design project
developing new models for shared and
responsible living.
Image: Brenda Vértiz
!"#$%"&$%'$!"#$%"&$%'$
Partnership of Helsinki Region
Student Housing Foundation and
think tank Demos Helsinki.
The residents of Hoas are future
tenants, home owners, constructors,
designers and decision makers.
Part of the official programme of
World Design Capital 2012 Helsinki.
Image: Brenda Vértiz
Started by agreeing on goals and
outcomes, not tools and activities.
!"#$%"&$%'$!"#$%"&$%'$
05/1201/1209/1105/1101/1110/10
Insight
Inspiration and ideas
Experiments
Concept development
Started by agreeing on goals and outcomes, not tools and activities
We asked Hoas employees, student inhabitants, Ylioppilaslehti, Aalto university would they like to be involved and what they
would do. And then tried it out.
!"#$%"&$%'$!"#$%"&$%'$
It is crucial to voice positive and experiences of student living to
balance the experiences in the media and in customer service.
(Case: blogs together w/ a student magazine)
They wanted to write amazing blogs (students with Ylioppilaslehti)...
Toiminnan halun voimin voidaan...
Pyörittää aikapankkia
Järjestää bileitä
Kokoustaa asukastoimikunnassa
Suunnitella tilojadesign spacesorganise parties
run a Time bank sit in resident commitees etc.
Suunnitella pro-am-meiningilläPro&am design:
Aalto design and Art academy students, + residents
Opiskelija-
töinä
uudistetut
yhteiset tilat
saivat kiitosta:
”Meidän
näköisiä
tiloja”
Design student competition for renewal of shared spaces. Feedback from residents: ”The spaces look like us.”
Ei kannata harmitella, tehdään helpoksi.
Seinät puhumaan!
Design student competition for renewal of shared spaces. Feedback from inhabitans: ”The spaces look like us.”New ways of communication:Speaking walls and floors
You as design professionals will have a good chance to be the midwives of open and collaborative society
but it takes a lot of study and practice to be a good midwife.
Outi Kuittinen & Juha LeppänenDemos Helsinki
outi.kuittinen@demoshelsinki.fijuha.leppanen@demoshelsinki.fi
www.demoshelsinki.fi
slideshare.net/demoshelsinki
facebook.com/groups/8838070791/
flickr.com/photos/demoshelsinki
Peloton: www.peloton.me www.pelotonclub.me
Koulu: 2012.kouluschool.orgHoas lab: www.hoaslab.fi
Thank you for your openness & collaboration.
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