opening keynote: "the pivot point of art & science"
Post on 16-Jul-2015
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pivot point of
art&science
“Judge a man by his questions rather than his answers.”
Voltaire
“We adore chaos because we love to produce order.”
MC Escher
how can programmatic advertising change the art and science of our communications?
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
John Wanamaker
how can we make it more effective?
how can we make it more dynamic?
how do we move from a world with finite targets to a world with infinite targets?
Teen 1
Mom Teen 2
American Teen
Mom Teen
French Dad
4
American Teen Gamer
Soccer Coach
Diet Coke
Drinker Mom Teen
French Dad Foodie
8
16
16,000
32,000
how will we evolve to tell stories sequentially based on exposure?
how can we create enough of the right content to fill the buckets we need?
EVERYONE’S GAME
EVERYONE’S GAME
EVERYONE’S DRINK
EVERYONE’S COUNTRY
EVERYONE’S GAME
EVERYONE’S DRINK
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10 March 2015 Classified - Highly Restricted 5
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pivot point of
art&science
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