o.p.e.n. routine personal branding workshop presentation - srblsa 2013

O.P.E.N. RoutinePersonal Branding Workshop

Chris Craft & Yendelela Anderson, Esq.SRBLSA Conference 2013

Nashville, TN

http://bit.ly/srblsa-2013-personal-branding

Who is this guy?

Chris CraftHusband

Father of two girls

Chief Visionary at Nao

Author

Proud Texan in ATL

Your new friend

@ChrisQueso

Rockstar Guest Appearance!

Welcome

Yendelela Neely Anderson, Esq.Kilpatrick Townsend & Stockton LLP

What are our goals?

My objectives are:

1. To help you turn your pursuit of your passion into a compelling story

2. To help you package and distribute your story

3. To help you inspire others to tell their story (and yours!)

What is O.P.E.N.?

• OPPORTUNITY

• PASSION

• EDUCATION

• NETWORKING

Do you have a personal brand?

Should attorneys

brand themselves?

Exercise #1 // Your One Thing

Email me one sentence that explains what unique quality, resource, service or skill set that you bring to the world.

chris@openroutine.com

Opportunity // Now

Image courtesy of Gizmodo

Opportunity // Wild Cards

Opportunity // Bouncing Back

Opportunity // Your Hero Moment

Opportunity // Yes & No

Exercise #2 // Your Destination

Email me your desired end of your brand’s story. How would you want to be remembered?

Then complete your story by starting from the end and finishing in the present.

chris@openroutine.com

Passion

is the

of the O.P.E.N. Routine

Passion // Finding Yours

You all have found yours. Right? Maybe?

What will keep you working through your body’s desire to sleep?

What would you do every day without monetary compensation?

What activity makes you not care about your comfort zone?

What doesn’t feel like work?

What feels right?

What’s the one thing that makes you feel like nothing else matters?

Passion // Your Brand Promise

Your brand promise is a quality service of value that you provide in a unique way.

The differentiation of your brand promise and how it emotionally resonates with your community are crucial for personal branding excellence.

NO PASSION = NO PROMISE

Passion // Develop Your Promise1. Figure out how your passion can solve a

problem.

2. Find people with similar passions who will help you develop and improve your promise.

3. Test your offering with your community and thank them for their help.

4. After testing, analyzing feedback, and tweaking, let the world know about your offering.

5. Keep tweaking your offerings. There’s always room for improvement.

Exercise #3 // Why?

Email me why you decided to practice law.

Think about the story behind your important choice to practice law

chris@openroutine.com

Education

PASSION

EDUCATION

Education // In Practice

Be prepared for the real world.

Yendelela Neely Anderson, Esq.Kilpatrick Townsend & Stockton LLP

Education // In Practice

• Make the first impression count

• Every opinion counts

• Understand and evolve your brand

• Your brand isn’t 9am-5pm

• It’s a game, so play it

Education // On Writing

Blogging & Self-Publishing

Each blog post or book that you publish is a potential channel for someone to reach you.

Great content creates avenues for your readers to connect with your thoughts.

Resources:LexBlog.com

CreateSpace.com

Education

LEARN

BY

TEACHING

Education

NEVER

STOP

LEARNING

Networking

Education is about building authority.

Networking is about delivering and expanding the range of your authority.

AUTHORITY = A TRUSTED BRAND

Networking // Classic View

• Conferences

• Classic networking tips -- handshakes, listening, eye contact, clothing, punctuality, first impressions

• Word of mouth and referrals (your network)

• Think past your business card (focus on doing good work)

• Networking with influencers and decision makers

Networking // Timeless Classics

• 30 Second Elevator Pitch

• It’s never too early to network

• Mentor versus Sponsor

Networking // Modern View

• Social media: LinkedIn, Twitter, and Facebook

• Quora.com: The social network built on Q&A

• Tips for social x law (and how to avoid trouble)

Networking // Let’s Connect!Chris Craft

Web: NaoIsNow.com

Email: chris@naoisnow.com

Twitter: @ChrisQueso

Branding Email Community

Enjoy the book!Print & Digital available on

April 9th, 2013 openroutine.com