open minds economy

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© KUGLER MAAG CIE GmbH

Open Minds Economy

Wertschöpfung durch offene Formen der Zusammenarbeit

Value Creation by Open Forms of Collaboration

Open! 2015, StuttgartHans-Jürgen Kugler, Kugler Maag Cie

Open Minds Economy - Wertschöpfung durch offene Formen der Zusammenarbei by Hans-Jürgen Kugleris licensed under a Creative Commons Attribution 4.0 International License.Based on a work at http://www.kuglermaag.com/.

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•Kugler Maag Cie•Change of Value Creation in Industry – Example Automotive•Survival of the Fittest?•Open Collaboration in Business Model•Business as Open Collaboration•Open Mind Economy

Overview

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About Kugler Maag Cie:

We help organizations to develop, especially those in “traditional industries” whose products have been “infected by software.”

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car merges into theInternet of Things

software car – 100 mio. LOC

car with software

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The 1:1 Single Transaction Model becomes a N:M Lifetime Sales Model

Product Business transforms into a Service Business

From: Software Drives. Automotive E/E Development 2030, Kugler Maag Cie, 2015

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Internet of Things

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https://upload.wikimedia.org/wikipedia/commons/4/49/Blasting_frankfurt.jpg

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Intel, Google, Apple, Sprint, Tesla, Daimler, BMW, …

Ross Patton/Wired

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Survival of the Fittest

Survival of the Fittest?

https://upload.wikimedia.org/wikipedia/commons/0/02/Survival_Of_The_Fittest,_Royal_Tyrrell_Museum_of_Palaeontology_(5848300651).jpg

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Agile Organisations

and consortia

12Seite *

Trust is good –control is better

Lenin

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Control is good –trust is better

Lenin-1

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Self-determinationMasteryPurpose

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Open Collaboration

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Open Business – many strategies for joint value creation

Open

Open

BusinessModel

ClosedProducts / Service Development

or other dimension

Cost reduction Platform /

Infrastructure

Crowdsourceinnovation

Build ecosystems

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Take off the Blinkers and Unlock Co-creative Potential

https://upload.wikimedia.org/wikipedia/commons/2/28/Horses_2.jpg

Open

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Open X – offene Initiativen

Open SourceOpen HardwareOpen DataOpen EducationOpen Medicine FoundationOpen ScienceOpen Agriculture InitiativeGlobal Open Data for Agriculture and NutritionOpen GovernmentOpen Society• Open Society Foundations• Open Society JusticeOpen InnovationOpen Everything…

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Commons AllmendeGemeinschaft

sharingcaring

https://upload.wikimedia.org/wikipedia/commons/5/5f/Gro%C3%9Farmschlag_-_Allmende_Ofen.JPG

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Ope

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Mod

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Part

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es

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Seite 28

TransparencyTruthTrust

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Robert Steele 2012

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OpenMinds

Economy

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© KUGLER MAAG CIE GmbH

Danke für Ihre Aufmerksamkeit.

Fragen?

information@kuglermaag.comwww.kuglermaag.com

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