open apps - good, bad or ugly?

Open Apps –Good, Bad or Ugly?

Open Source and Software SIG, Cambridge Wireless3rd December 2009

openness |ˈəʊp(ə)nnɪs| noun

Ecosystem

Network Operator

OEM

Operating System

2nd/3rd Party Developer

Consumer

Open

Store

Network Operator

OEM

Operating System

2nd/3rd Party Developer

Consumer

Store

History

10 years ago, open standards-based web applications on your phone.

E-mail, sports, games, weather, banking ...

9 years ago, an app store.

7 years ago, a smartphone supporting downloadable apps

4 years ago,a multi-platformmulti-language

App Store launches

The iPhone App Store was only launched a little over a year ago.

It now dominates mindshare.

Open Apps

Open Criteria

Source code

Sharing

Shopping

PayingLanguage

Discoverability

Deploying

Open Scorecard

Source code 0.5 NDA

Open Score: 0.5

Open Scorecard

Deploying 1 iTunes

Open Score: 1.5

Open Scorecard

Sharing 1 iTunes

Open Score: 2.5

Open Scorecard

Shopping 1 iTunes

Open Score: 3.5

Open Scorecard

Discoverability 1http://ax.itunes.apple.com/WebObjects/MZStore.woa/w a / b row s e r R e d i re c t ? u r l = i t m s % 2 5 3 A % 2 5 2 F%252Fax.search.itunes.apple.com%252FWebObjects%252FMZContentL ink .woa%252Fwa%252Fl ink%253Fpath%253Dapp%25252ffoursquare

Open Score: 4.5

Open Scorecard

Paying 1 iTunes

Open Score: 5.5

Open Scorecard

Language 1 Objective C

Open Score: 6.5

Open Scorecard

Source code 1 Apache

Open Score: 1

Open Scorecard

Deploying 3 adb

Open Score: 4

Open Scorecard

Sharing 1 Market

Open Score: 5

Open Scorecard

Shopping 1 Market

Open Score: 6

Open Scorecard

Discoverability 1market://search?q=pname:com.foo.bar

Open Score: 8

2

Open Scorecard

Paying 1 Google Checkout

Open Score: 9

Open Scorecard

Language 1.5 Java-ish

Open Score: 10.5

Open Scorecard

Source code 2 Precentral

Open Score: 2

Open Scorecard

Deploying 2 Konami

Open Score: 4

Open Scorecard

Sharing 2 Precentral

Open Score: 6

Open Scorecard

Shopping 2 Palm App Catalog, Preware

Open Score: 8

Open Scorecard

Discoverability 1.5

Open Score: 9.5

Feeds, URL, etc

Open Scorecard

Paying 2 Paypal

Open Score: 11.5

Open Scorecard

Language 3 HTML, CSS, JS

Open Score: 14.5

Palm

Android

iPhone

The Ugly

Consumers don’t careover 100,000 Apps Now Available on the App Store

Apple’s App Store Downloads Top Two Billion

more than 50 million iPhone and iPod touch customers worldwide

over 125,000 developers in Apple’s iPhone Developer Program

The End