online visibility - talktalk, soho, london 15 september 2011

@LeeSmallwood#techntaste

What is Visibility?Is there more to it than just Google?

• Simply put:

– ‘Being Seen’ or traffic…

– There are various ways of getting traffic and you need to strike a balance between them

– Short and long term objectives

What is Visibility?Is there more to it than just Google?

What Type of Visibility Do You Want?

• Understanding this is fundamental and will provide you with a ‘strategic focus’:

– Search – Organic

– Paid Search – PPC

– Social

What Type of Visibility Do You Want?

• Search – Organic search results– Requires 11 optimised on page SEO elements • URLs, Title, Meta, Headings, Copy, Images, Alt etc

– Requires off page SEO i.e. backlinks to your webpages

• Relevant ‘contextual’ links– E.g. Blah blah blah pink fluffy slippers blah blah blah

What Type of Visibility Do You Want?

• Social… – Huge playing field, easy to get distracted!

– Can generate far quicker results than Organic Search

– Cheaper than Paid Search – zero money but takes time

– But can benefit your off page SEO at the same time

What Type of Visibility Do You Want?

The Bit in the Middle

Blog

Blog

SEO SOCIALslipper

slippers

Pink slipperscartoon slipers

PinkFluffy

slippers

The Bit in the Middle

3 Things you can do to get traffic

1. Comment on post on other sites / forums

2. Reply to questions on Yahoo Answers

3. Create video responses on videos posted on other peoples videos

3 Things you can do to get traffic

– Comment / post on other sites and forums• Requires registering on the site

– Name, email and… website NOTE: this can also be a webpage!

– If your comment ‘adds value’ traffic will come to your site!

– Some sites allow ‘dofollow’ links – which is good for SEONOTE: Check source code to see if ‘nofollow’ is there…

– Your replies on some sites will be indexed by Search Engines» Help the search engines by bookmarking the page where

you left the comment e.g. delicious.com

3 Things you can do to get traffic

3 Things you can do to get traffic

Example

3 Things you can do to get traffic

– Reply to questions on Yahoo Answershttp://uk.answers.yahoo.com• Registration required

• Will in time – & by ensuring your replies ‘add value’ – position you as a knowledge source

• Read the replies that are getting the most votes – to give you an idea of structure and reply depth…

3 Things you can do to get traffic

Example

3 Things you can do to get traffic

– Create video responses on videos posted on other videos• Great for creating awareness

• Great for practice /finding out what people want to see• Doesn’t have to be a vid of you

• Generate traffic by including link back to your blog within visible description area

• Although your blog post may not appear in Google search results the Video could …!

3 Things you can do to get traffic

Example3 Things you can do to get traffic

Build it and they will come!

Build it and they will come!

• They won’t...

…not unless they know how to get there!• Looking beyond Google, you increase your

audience reach – increasing potential of additional audience backlinks

and increase your own backlinks by adding supporting content to your original post:– Comments, video, images… etc etc

@leesmallwood#techntaste

lee@digicoms.net