online textbooks: translating or transforming media?

t r a n s l a t i n g O R t r a n s f o r m i n g m e d i a

ONLINE TEXTBOOKS

Mark Werner Caroline Sinkinson @markwerner @sinkinsonc

Higher Education context

ONLINE TEXTBOOKS

device ownership FROM DECEMBER

2011 AND EARLY JANUARY 2012, OWNERSHIP OF

DEVICES DOUBLED

10%-19%.

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ebook reading INCREASED FROM

16% TO 23% AMERICANS

16 AND OLDER

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print reading THOSE WHO READ

PRINTED BOOKS FELL FROM

72% TO

67%.

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textbook cost

$662

$1,200

6% INCREASE PER

YEAR

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$56 $57

$64 $62 $65

$68

$50 $49

$57 $52 $51

$53

2007 2008 2009 2010 2011 2012

NEW

USED

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solutions

research

project

demonstration

methods

FACULTY STUDENTS

Semi structured interviews

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Student surveys

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Student

response

ANYONE WHO CAN USE A COMPUTER

CAN USE THE TOOL.

I REALLY LIKED THAT I COULD STUDY

ANYWHERE.

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I USED THE NOTE FEATURE TO RECORD QUESTIONS THAT I WANTED TO ASK DURING CLASS OR OFFICE HOURS.

I HIGHLIGHT WITH DIFFERENT COLORS TO MAKE IT EASIER TO REVIEW LATER.

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IN ONE YEAR, I HAVE TO PREPARE FOR

THE CPA EXAM. I WILL NEED TO READ THIS TEXTBOOK AGAIN.

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faculty response

I USED MY PRINT COPY MORE BECAUSE I HAD ALREADY MADE NOTES AND HIGHLIGHTS.

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I DID USE THE ANNOTATION FEATURE A BIT. THE BOOK HAS THINGS IN IT THAT DON'T BELONG.

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STUDENTS CANNOT MAKE BETTER THAN A C+ IN MY CLASS WITHOUT BUYING THE BOOK.

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YOU COULD DOWNLOAD TO SEE HOW

MANY PAGES THE STUDENTS HAD VIEWED.

IN OFFICE HOURS OR CLASS… WE COULD GO RIGHT TO THE RELEVANT PAGE IN THE TEXT.

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issues

legal

publ isher Image from morgue file

technical Image from morgue file

Engagement & use Image from http://www.disabroad.org/faculty-advisors/development/

recommendations

choice

support

future

COST

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cost

support

future

CHOICE

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cost choice

future

SUPPORT

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cost choice

support FUTURE

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Transform ~ Don’t Translate

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Thank you