online search - deluxe small business heroes tour

Reach your online potential

Help customers find you locally!

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Get found on search engines and Google Maps

Help local customers find you online

Drive local traffic to your storefront

Leverage mobile web to attract customers

Agenda

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Paid Search (PPC)– search engines –

paid listings

Organic Search (SEO)– search engines –

core listings

Local Search (Mix)– directory listings,

Google Maps, GPS

What is search marketing?

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Search Marketing Myths

It’s prohibitively expensive.

It’s time consuming and technical – I would have to hire an expert.

It’s only beneficial for big, national online companies.

I first need a website.

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Google: 66.2%

Yahoo: 17.1%

Bing: 11%

Other: 5.7%

– Ref: comScore, July 2010

How they breakdown by number of searches:

Do you show up on the map?

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Street address

Phone number

Business category

Hours of operation

Payment options

Photos, video links

Showcase promo coupons

What you can feature on your listing…

Claim your Google Place Page

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Creating your listing in steps…

Claim your Google Place Page

1. Get a Google account

2. Create your listing and validate

3. Manage & change your listing at anytime!

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How consumers search online.

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Learn about your company

Look up location info (address, hours, tel #)

See if you’re credible

Compare products, proximity to competitors

Do you accept visa? Check?

Why consumers are likely to

search a company online …

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How consumers find you…

They know your proper

business name.or

They’re looking for a general

product or service.

There are two scenarios:

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How consumers find you…

Scenario one… If they know your proper business name.

Proper website URL (if they remember it…)

Search engine name search (Dina’s Flowers, Fargo ND)

Online or paper directory (i.e. yelp.com, hotfrog.com )

GPS navigation (they’re trying to find your particular storefront)

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Scenario two…

If they’re searching for a general product or service.

How consumers find you…

Search engine category search (“flower shop, Fargo ND”)

Online or paper directory (i.e. yelp.com, hotfrog.com)

GPS navigation (they’re on the road looking for a service)

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Can you be found?

If a consumer knows and searches your business name,

will they find your business?

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Can you be found?

If a consumer is searching for a product or service,

will they find you… or your competitor?

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What’s next? Mobile search

Mobile subscribers will surpass 5 billion in 2010 - 70 % of the world population. Ref: ITU Feb, 2010

“More user will connect to the internet via mobile devises than desktop computers within five years.” Ref Morgan Stanley.

Google Mobile Search App

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What you can do today…

1. Secure your Google Place Page.

2. Get active in Social Media

3. Ensure your site is search engine friendly

4. Take advantage of online directories

5. Investigated Pay Per Click advertising