online presence: introduction (managing your online presence)

MANAGING YOUR ONLINE PRESENCE

WHAT DO YOU NEED YOUR ONLINE PRESENCE TO DO?What aspect(s) of yourself/work do you want to promote?

Who is/are your audience(s)?

What purpose do you want to achieve?

What value is there for your audience?

What kind of information do you want to exhange?

What tensions / conflict might your encounter?

What can you offer?

Commentary on news

Updates on publications

Updates on events

Updates from

conferences

Insights into your

research

Research extracts / abstracts

Spice of life!

Professional advice

Professional persona

Oxford podcasts

Mendeley Twitter

Jorum

Facebook

Scoop.it

Slidehare

YouTube

Academia.eduWebLearn

Blog

LinkedIn

Researcher ID

Personal Website

iTunesU / Soundcloud

Storify

Frequency

Tim

e (d

urati

on)

Profile

Micro-blog

Blog

START SMALL THEN GROW

1. BUILD TRACTION (BUT MANAGE YOUR TIME)

Post / update regularly (but

don’t overload)

Spread your time – consider ‘opening hours’

Make it relevant

Don’t just broadcast –

interact

Make it shareable

Offer something of

yourself

Build your network

2. MOMENTUM

Enhance existing relationships

Mix with the

physical world

SOCIAL NETWORKING AGGREGATORS• Hootsuite• Tweetdeck

Profile

Micro-blog

Blog

3. EXPANSION

The Impact

File

Growth of network

Keep Googling yourself

Blog analytics

Website analytics

Number of invites

Names of useful

contacts

Number of interactions

http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/