online identity management al-ahram seminar
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Online Identity Management
Cairo, July 10th
Fady RamzyInteract Egypt country Manager
InteractPlay Innovation
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- Launched in June 2009
- Headquarter for MEA region operations
- Customer base includes Egypt, Tunisia, Algeria, Pakistan, Kuwait, Saudi Arabia and Italy
- R&D hub for Web & Mobile innovations
- Backed up by 15 years of Italian experience
- From Interact SpA to InsideOut
- Triple revenues in two years
Interact Egypt
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- Interact Egypt Country Manager
- Digital media speaker
- 13+ Digital Media experience
- Egyptair.com
- PMP, Boeing scholarship
Who is Fady Ramzy?
What do we do?
Digital Television
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on Mobile on the Web Iptv/digital signage
Digital Signage
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Semantic Content Management Platforms
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OnlineTV
Linked
DataLinked
DataSM
Mobile Site
Internal
DBs
External DBs
ContentAssets
Existing CMS/ECM
Web Site
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Digital Marketing
Mobile VAS & Apps dev.
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Lets Interact
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This event is currentlyTWEETED
at this Very Moment
#InteractInnovation
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- Today’s challenge, the influencer in you!
- Quick Facts
- Your Online Identity
- ORM
- Social Media Influence
- The networks
Agenda
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- 2 volunteers
- Quick simple questions
- Seed the video
- How many views can we get till end of day??
The Challenge!
Quick Facts
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What is interesting in statistics per continent is that Africa is the most dynamic
continent on Facebook gaining more than 50% of its Facebook users in the last 6 months!
Socialbakers
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Your online Identity??!
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Title Text
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Website
TheEcosystem
Your Online Identity?!
NewslettersOnline
Video
Social Media
Identity
Web Data
Analytics
SEO
Blog
Mobile
Title Text
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Youtube
Social Media
Your Social Media “Identity”
FacebookLinkedi
n
Social Media
Monitoring
Social Mediatools
Title Text
Online Identity is a paradigm shift . . .
Why ??!
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Title Text
TheBrand Ambassador
concept
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Title Text
Do you own your online identity?
Online Reputation
Management
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ORM
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Whats that?
Online Reputation Management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media
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Why?
- Your Customers are online
- Your Prospects are online
- Your Competitors are online
- Your Employees are online
- Your X-Employees are online
- Your brand influencers are online
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The Process
Listen Respond Engage Optimize
Measure
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Look, Listen & Learn!
- Improve customer satisfaction by gaining insights from consumers about their real needs
- Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers.
- Gain insights about competitors and their customers’ perceptions about their products and services.
- Engage in more effective public relations by understanding who the real influencers are.
- Provide early warning systems for reactive and defensive PR.
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Optimize
Online reputation
Search Engines
Social Media
Mainstream Media
User generated Content
Boost your influence
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Personal Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be expressed as:
Influence = (Personal Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
Online Identity Management
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Some tools
- Blog monitoring BlogPulse, Google Blog search
- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search
- Web Monitoring Google alerts, Google trends
- Followers monitoring Friend and follow
The Networks??!
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Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
ShokranGazilan
10/04/2023
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