on the verge: showcasing the use of innovative & disruptive technologies

On the Verge: Showcasing the Use of

Innovative & Disruptive Technologies

Ashley HenniganAsst. Director of Social Media Strategy

Cornell University

Agenda

• Innovation & Disruption• Adopting Technology• Impact on Stakeholders• College Admission Process• Emerging Technologies• Implementation & Buy-in

POLL• Who has seen a recent major

change in their day-to-day life because of a new technology?– Personal life– Work life

• Have changes in technology had a positive or negative impact on the way you interact?– With colleagues– With students– With parents

Who’s work/life has been recently disrupted by technology?

EFFICIENCYUnderstanding the positive impact of innovation & disruption

A brief history of communication technologies• In person meeting• Letter• Phone call• Email• Text message• Facebook group post

STAKEHOLDERSUnderstanding your capacity for disruption

Who are your stakeholders?

• You• Colleagues• Students• Parents• College partners• Community• Others?

TIMELINETechnology’s impact on the admissions cycle

Admissions timeline

• Pre-college search• College search• Campus visits• Applications• Decisions• Post-graduation

A need for information is always present, but the kind of information needed changes over time.

• Pre-college search– Advocacy

• College search– Facts & figures

• Campus visits– Understanding fit

• Testing & Applications– Resources & Reminders

• Decisions– Realizing fit

• Post-graduation– Transition

EMERGING TECHNOLOGIES*Increase efficiency and meet student needs

*Please note: NACAC cannot endorse products or services

Emerging Technologies in College Admissions

• Pre-college search– Advocacy – Leading Success

• College search– Facts & figures– Zinch

• Campus visits– Understanding fit– Welcome to College

• Testing & Applications– Resources & Reminders– College Snapps

• Decisions– Realizing fit– Campus Slice

• Post-graduation– Transition– Facebook Groups

• Pre-college search– Advocacy – Efficiency

• Web tool kit

– Learn from innovators– Staff resources– Community

Leadingsuccess.org

• Pre-college search– Advocacy

• Discussion groups– Counselors– Students– Parents

• Activities– Formal schedule for

college programming• Research

– Best practices from peer institutions

• College search– Facts & figures– Online student profiles– Focus on “fit”– College search– College recruitment– Test prep– Scholarship matching

• College search– Facts & figures

• Focus on “fit”– Location– Support services – Academics– Affordability– Predictability– Culture

• College search– Facts & figures

• Educate students about online identity

• Provide admission counselor contacts

• Should also include conversations about– Test prep– Scholarship matching

• Campus visits– Understanding fit– Track campus visits– Rate and compare– Visit scheduling

assistance– For students,

parents, & school counselors

• Campus visits– Understanding fit

• Campus visit journals• Campus visit reports• Visit coordinator contact

information• Tour schedules• Transportation

information

• Testing & Applications– Resources & Reminders– Mobile alerts– Follow up questions– Feedback dashboard– Identify at risk students– Unique focus on CBOs

http://vimeo.com/66831365

• Testing & Applications– Resources & Reminders

• Alert systems– Announcements– Calendars

• Request responses– Track feedback– Identify at risk students

• Community resources– CBOs – Online resources

• Decisions– Realizing fit– Crowd funding for

financial aid– Small monthly

donations– Free to students– Checks sent directly to

college bursar– Contact:

tony@campusslice.com

• Decisions– Realizing fit

• Community involvement• Empower students• Scale down payment

options• Provide contacts

– Financial aid counselor – Bursar– Savings banks

• Post-graduation– Transition– HS class groups

• Class of 2013• Keep connection to

school• Reunions

– College class groups• Class of 2017• Meet new classmates• Connect with new

administrators

• Post-graduation– Transition

• Identify peer groups– Student Council– Athletics– Clubs & Organizations

• Collect post-grad contact information

• Encourage networking with future peers

• Help students connect with new administrators– Orientation office– Academic advisors

IMPLEMENTATION & BUY-INHow do you bring this back to your school?

Avoid “Shiny Object Syndrome”

• Goals before tools– Specific– Measurable – Attainable– Relevant – Time-bound

Strive for positive disruption

• Know where you stand on the innovation curve

• Inform peers of emerging technologies

• Network with innovators and early adopters

• Start with pilot programs

QUESTIONS?

ASHLEY HENNIGANashley.hennigan@cornell.edu

@ashleyhenn