on target 2014 introduction bob apollo inflexion-point

Post on 01-Dec-2014

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On Target 2014 is the Go-To Conference for B2B Sales & Marketing. How to increase win rate with new sales and marketing technologies ? Sales technology and buying behaviour are going through dramatic changes. Do you have a full understanding of these and the tools necessary to stay ahead?

TRANSCRIPT

B2B tech-based

crossing the chasm

escape velocity

redefining markets

creating new categories

struggling to stand out…

late to the party…

shifting information power…

more stakeholders…

too few top performers…

l o n g e r sales cycles

declining win rates

some organisations are managing to do much better…

fewer, smarter field sales people…

CONTENT MARKETING

MARKETING AUTOMATION

PIPELINE MARKETING

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