on page seo & miva merchant 2016

SESSION TITLEPresenter’s Name

ON-PAGE SEO

PRESENTER: CALEB O’LEARY

Overview

Search Engine Optimization: Topics• Overview• Accessibility• Meta Information• Keyword Placement• Mobile Friendly• Page Structure• Site Structure• Security• Social Media• Experience

Accessibility

• History/Purpose• Alt Tags• Descriptive Links• Color• Logical Structure• Font Size (using ‘em’s)

Meta Information

• Title Tag• Micro Data • Meta Description• Meta Keywords (& diminishing importance)

Keyword Placement

• Keyword?• Specificity (& ‘The Long Tail’ Keywords)• Meta Title• Meta Description• Headings• Page Copy• URL• Image Paths (filenames) & Alt Tags• How much is too much?

Mobile Friendly

• The Mobile Web• Avoid ‘m.’ mobile sites• Load Times• Google ‘Mobile Friendly Test’• Google ‘PageSpeed Insights’

Page Level Structuring

• Human Readable URL• UX (User Experience)• Logical Headings

– SubHeadings• Copy Structure

• Cross Browser Testing• ‘Fault Tolerance’

Site Level Structuring

• XML Sitemaps (Google Webmaster Tools)• SEO Friendly URLs (unique, static)

– Canonical URL (& duplicate content)• Handling Deleted Pages

– Redirecting (301 & friends)– Sold, but check this out

• Bot Friendly (robots.txt)

Security

• Secure Socket Layer (SSL)• Minor Ranking Boost• Site-Wide or Only in Checkout?

Social Media

• Link to Social Media• Open Graph Info

Experience

• Generally Useful Website• Blog/Free Information• Recent Information• Book: Don’t Make Me

Think - Steve Krug

Resources

• bit.ly/mivacon16-seo-checklist• moz.com• varvy.com• woorank.com