on experience marketing
Post on 07-Nov-2014
941 Views
Preview:
DESCRIPTION
TRANSCRIPT
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
FROM INTERRUPTION MARKETING TO EXPERIENCE MARKETING
JAN VAN CANEGHEM - COLORTONES, 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
- Authenticity
- Customer centric
- Brand personification
- Interactivity
- Immersion
- Ego-satisfying
- Sustainability (ongoing)
- Intimacy
EXPERIENCE MARKETING
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
71% SPENT MORE THAN AN HOUR 92% WILLING TO GIVE FEEDBACK
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
98% RECOMMENDS 50% TO > FOUR
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
78% TELLS FRIENDS 90% WITHIN 2 DAYS
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
INTERACTIVESOCIAL
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
ENGAGINGWORD OF MOUTH
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EVENT COMMUNICATION CURVE
INVITE PHOTO
SOCIAL MEDIA
INVITE PHOTO
USER GROUP
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
- Authenticity (event, social media, communication)- Customer centric (event, communication)- Brand personification (event, communication)- Interactivity (event, social media, communication)- Immersion (event, communication)- Ego-satisfying (event, communication)- Sustainability (social media, communication)- Intimacy (event, communication)
EVENT COMMUNICATION AS PARTOF EXPERIENCE MARKETING
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT- Twitter- Plancast- LinkedIn- Facebook- …
SOCIAL MEDIA AS PARTOF EVENT MARKETING
EVENT- Foursquare- Twitter #- …
POST EVENT- LinkedIn- Slideshare- …
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT- Twitter- Plancast- LinkedIn- Facebook- …
SOCIAL MEDIA AS PARTOF EVENT MARKETING
EVENT- Foursquare- Twitter #- …
POST EVENT- LinkedIn- Slideshare- …
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT- Twitter- Plancast- LinkedIn- Facebook- …
SOCIAL MEDIA AS PARTOF EVENT MARKETING
EVENT- Foursquare- Twitter #- …
POST EVENT- LinkedIn- Slideshare- …
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT- Twitter- Plancast- LinkedIn- Facebook- …
SOCIAL MEDIA AS PARTOF EVENT MARKETING
EVENT- Foursquare- Twitter #- …
POST EVENT- LinkedIn- Slideshare- …
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT- Save the date- Invitation- Survey- Social media- …
CROSS CHANNEL AS PARTOF EXPERIENCE MARKETING
EVENT- LinkedIn- Twitter #- …
POST EVENT- Survey- Photoblog- User groups- Slides- …
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT- Save the date- Invitation- Survey- Social media- …
CROSS CHANNEL AS PARTOF EXPERIENCE MARKETING
EVENT- LinkedIn- Twitter #- …
POST EVENT- Survey- Photoblog- User groups- Slides- …
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT- Save the date- Invitation- Survey- Social media- …
CROSS CHANNEL AS PARTOF EXPERIENCE MARKETING
EVENT- LinkedIn- Twitter #- …
POST EVENT- Survey- Photoblog- User groups- Slides- …
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
PRE EVENT- Save the date- Invitation- Survey- Social media- …
CROSS CHANNEL AS PARTOF EXPERIENCE MARKETING
EVENT- LinkedIn- Twitter #- …
POST EVENT- Survey- Photoblog- User groups- Slides- …
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
WATCH/LISTENDIALOGUE/REGISTER
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
ALL CHANNELSDIALOGUE DRIVEN
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
AUTOMATECOMPLEXITY
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
DATA ENTRYIN & OUTBOUND
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
INSURED FOLLOW UP& DELIVERABILITY
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
CONVERSATION CROSS CHANNELS
CRM
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
- Make e-mail subject personal and engaging
- Spread communication
- Recall participants a few days prior to event
- Focus on customer, not on company
TAKE AWAY TIPS
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
QUESTIONS?
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
- + 10 events/year
- Event manager
- E-mail: colortones@campaigndock.com
- Subject: User group
USER GROUP
EXPERIENCE MARKETING @ COLORTONES | 9 NOVEMBER 2010
jan@campaigndock.com
http://twitter.com/#!/campaigndock
slideshare.net/janvancaneghem
http://be.linkedin.com/in/janvancaneghem
top related