olmo martinez valuable_data_science_springdatakiev_2017_03_11

Delivering value through data visibility and data science in

high growth organizations

Olmo Martinez

Data scientist

ZX Ventures / AB-Inbev

Romans conquered the Mediterranean without a calculator. Why do I need data?

Manage increasing complexity through data + systems

Do you have a data culture? Do you have a data culture?

Do you have a data culture?

How many people can code? How many people can write SQL? How many people can work with Python / R for data analysis?

Do you have a data culture?

If you don’t … How confident are you that you can change this? Will it be valuable to change this?

Data visibility vs. data science

User Report Min Skill Iteration Time Purpose

Click Dashboard CEO 3-6 months Top level

Click KPIs + some 3rd party

Manager 1-2 months

Flags Daily metrics

1-3 Why

Pivot tables Intermediate

Excel

Predefined downloadable +

3rd party All + Pivot 1-4 weeks

Flags 1-5 Whys

Advanced Excel Self generated reports + 3rd

party Analysts 1-5 days 3-6 Why

Advanced: SQL + Python Basic: Systems + Git +

Algorithms n.a. Data Ninjas

1-20 days 5-7 Why

Build stuff Exploration

1

2

3

4

5

external API access + Data Ninja

+ (Dashboard) n.a. Partners 1-4 weeks Data value chain

integration

Data Science

Data visibility

Data visibility & science

Data visibility +

(data science products)

Value is (not only) in the eye of the beholder

Do you have a data culture? Where should the CDO + CTO be? As needed

Do you have a data culture? Where should the CDO + CTO be?

Anticipating needs

Do you have a data culture? Where should the CDO + CTO be?

Fighting to catch up

Do you have a data culture? Where should the CDO + CTO be?

Fools or visionaries

Do you have a data culture? Where should the CDO + CTO be?

Lazy or unskilled

Do you have a data culture? Where should the CDO + CTO be? Slightly before

things are needed

Thinking 3h ahead

How to position myself 30 mins ahead …

Expected value

Expected Effort

Kill ASAP or rethink

Keep on background. Can you break it on smaller pieces?

Kill or find more value

How to position myself 30 mins ahead and maximize value vs. effort

Value hypothesis

Value hypothesis

Start small

How to position myself 30 mins ahead and maximize value vs. effort

Value hypothesis

Start small Fail gracefully

How to position myself 30 mins ahead and maximize value vs. effort

Value hypothesis

Start small Fail gracefully Scale fast

How to position myself 30 mins ahead and maximize value vs. effort

Thanks.

Olmo Martinez

Data Scientist

olmo.martinez@ab-inbev.com

ZX Ventures / AB-Inbev