oliver koch-pahl "product placement"

Product Placement Oliver Koch-Pahl, VP Sales and Business Development International

fayteq GmbH

Product Placement Is

Already Everywhere!!!

Floating Borderless

The Goal

Creating Emotions

Creating Demand

Creating Sales

Creating Brand Loyalty

More Players

More Opportunities

Netflixamazonprimetwittergo

oglevodafonecomcastyahoo

applefacebookyoutube…

EVERYBODY LIKES

VIDEO!

New Formats

New Channels

Own Content

Direct To Consumer

Does PP Work?

Oh Yes!

Case 1

Pandora

Casting Show: Pandora in “The Perfect Model“

Pandora charms and bracelets as rating system for the models

Casting Show: Pandora in “The Perfect Model“

Evelyn Wrobbel, Vice President Marketing Pandora: „ (...) Product Placement effectively increased sales in charms by half

and more than redoubled sales in bracelets."

40 % unaided brand awareness

50 % sales increase of promoted charms; 120 % sales increase bracelets

ROI = 11,4

Increase of involvement by usage of online contest, posts on facebook, 2 web videos

(jewellery styling & winner of contest at Pandora store) with each 200.000 views in 8 weeks

360°Marketing Mix

Competitions

Social Media, e. g. spin-off

discussions on facebook

Production of web videos

Promotion through

special editions, licensing

Product

Placement/ Branded

Content

Case: Pandora

Case 2

The Voice Kids

Case 3

Nissan

The Future

Product Placement Goes Digital

Content Owners And

Producers Will Participate In

The Advertising And Product

Placement Revenue Stream

Digital Product Placement Helps

Production Funding

Longtail Monetization Of Content

Higher Value Of Content

Affiliate - Shopping

fayteq GmbH

We Provide State Of The Art Digital

Product Placement

AdVantage

Seamlessly Integration Of Ad´s

And Brands

Full Automization

Fits Current Workflows

AdVantage

Ad Insertion Just Before Broadcast

Multiple Playouts For Different

Channels

Different Ad´s Within The Same

Video for Different User Groups

Video fayteq Integration

Video with fayteq integration

Ad-Server

Integration in the player on the device

How Can That Look ?

Summary

Production Funding

Longtail Monetization Of

Content Through Reuse Of

PP Integration

Higher Value Of Content

Thank You For Your Time!