official launch bif ppic
Post on 31-Jul-2015
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Official launch:
Yangon, Thursday 18 June, 2015
Product & Package Innovation Competition (PPIC)
Tourism sector: Myanmar
Agenda
1. U Thuta Aung: - Welcome from Hamshub
- What is BIF?
- BIF & the tourism sector
2. Steve Noakes: - Inclusive business & innovation
3. Thar Lin Htet: - The competition: PPIC
4. U Thuta Aung: - Closing comment & Invite to
refreshments
U Thuta Aung – welcome …
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“Lifting Lives – Building Business.”
United Nations Global Compact
… a hub of innovative initiatives ...
What is Business Innovation Facility - BIF?
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• A 5 year project funded by UK Government’s Department for International Development (DFID).
• Currently operational in Myanmar, Malawi and Nigeria.
• Managed in Myanmar by HamsaHub.
• Myanmar industry sectors: Garments, Tourism
What is BIF?
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Focuses on:
supporting profitable core
business activity that has high
development impacts creating jobs integrating local entrepreneurs in
international supply chains providing quality & affordable
services to low-income
consumers
BIF & the tourism sector
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Purpose: To reduce poverty by
facilitating access to commercial
opportunities for a wide range of
people to engage as employees,
producers or consumers in
selected market.
Provides technical assistance (consultancy services) & other
relevant support to the companies to help them to innovate new
core business activities & skills in selected market.
BIF addresses the innovation gap in the Myanmar tourism market.
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There are not many innovative tourist products in the market that can benefit a large number of people & communities.
BIF supports product innovation that can help more people benefit from the growth of tourism in Myanmar.
BIF offers:
1. Product Innovation Training (Yangon & Nyaung Shwe)
2. Product & Package Innovative Competition (PPIC)
2. Steve Noakes:
Inclusive Business
& Innovation
• Bottom of the Pyramid
• Inclusive Business
• Innovation
Key concepts
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Base of the Economic Pyramid (BoP)
Source: http://accessbop.com/AboutUs/WhatIsTheBoP/
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Inclusive Business
Profitable core business activity.
Expands opportunities for the people at the base of the economic pyramid (BoP).
Engage poor people as producers, suppliers, workers, distributors, consumers - or even as innovators.
www.inclusivebusinesshub.org
Inclusive business:
A business concept that aims to involve individuals who would otherwise not have opportunities to engage in life improving economic activities.
Disadvantaged:Low-incomeMarginalisation
BOP: Beneficiaries from inclusive business
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Do well.
Do good.
Do No Harm.
Fundamentals of inclusive tourism …
Invention – INNOVATION – New product
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Source: http://www.innosupport.net/
Types of ‘Innovation’:
Product, Process, Marketing, Organisational
INNOVATION
Events Special Interest Tourism
MICE
Clean water is essential to reducing poverty …“Infectious diseases caused by pathogenic bacteria, viruses, protozoa and helminthes are the most common and widespread health risk associated with drinking water.” (WHO, 2004).
Can you see an opportunity … Filters are made from clay and rice-husk which get mixed, pressed in mold and fired in a kiln.
Photo by Steve Noakes, 14 June 2015
near Kawhmu Township, south of Yangon
Clean water.
Can it be an Inclusive Business
opportunity in the tourism &
hospitality industry?
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Tourism: Fields of inclusion of low-income people
Source: Christina Tewes-Gradl, Mariska van Gaalen, Christian Pirzer (2014). Destination Mutual Benefit – A Guide to Inclusive Business in Tourism. Endeva UG and GIZ GmBH
Inclusive Business Turning good ideas into real, thriving business models.
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First step: The good idea!
You can get ideas alone, but you can't innovate alone !
Get new knowledge & networking from collaboration – fresh insights from your family, your staff, your CUSTOMERS + new networks from the Training, Sharing on the Facebook site etc
Set deadlines for you & your team - example ... create a sense of urgency with the PPIC deadline so your idea does not become a hardship or boring to you
ALWAYS remember to look through the 'lens’ of your potential customers.
Skills & knowledge helps – attitude & enthusiasm wins!
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3. Thar Lin Htet:
Product & Packaging Innovation Competition (PPIC)
To stimulate the creation of innovative tourism products & packages that can:
i) benefit a large number of people
ii) increase the competitiveness of tourism operators
Create opportunities for domestic tour operators, travel agents, hoteliers, restaurants & tour guides to work together to develop innovative products - with support from BIF’s training, technical assistance & prize money.
What’s the aim of the PPIC in Myanmar
Photo credit: Steve Noakes
International operators are also
encouraged to team up with
inbound tours operators, travel
agents, hoteliers as well as guides
To develop inclusive tourism
packages & products that will
benefit the local economy in the
tourist destinations & the Myanmar
economy in general.
Aim of the PPIC (continued)
Photo credit: Steve Noakes
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Innovative Inclusive Business Product Development
What is desirable to tourists?
How can this benefit more
people?
What is commercially
feasible in marketplace?
Innovation
BIF will provide prize money on a competitive basis to companies that create the most innovative products.
Assessment criteria will include commercial viability, expected number of people benefiting from the product, potential sales & marketability.
The PPIC competition
The award of prize money will be decided by a panel of experts - there will be a public ceremony to announce competition winners and publicize the benefits of inclusive tourism.
PPIC competition expected to last longer than two-years as BIF is currently developing a strategy to sustain the PPIC in the long run.
In the long run, PPIC is designed to become an annual tourism event in Myanmar.
The PPIC competition (continued)
PPIC has started.
First round of Expression of Interest (EOI) closes on 17 of July, 2015
Those selected as Competitors will be notified two weeks after their EOI have been submitted
The prize money will be up to a maximum US$ 20,000.
Total prize money will be about US$ 450,000 over 2 years.
The maximum award will be up to half of the project costs, where the ‘project’ is the development & piloting of a new product or package that meets the BIF’s criteria.
The fund & the prize money
Steps towards Success with Innovation
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Step 1
• Talk with us about your business idea
Step 2
• Submit your expression of interest
Step3
• Enter the competition
Step4
• Get free consulting advice on product idea
Step5
• Submit your innovation product proposal
Step6
• Win a prize *
Step7
• Get on going support and advice from BIF
* Only successful products will be awarded a prize
17 July 2015
End of September
Last week of October
1. Be a private sector company or a consortium
2. Be able to provide copies of the company's Certificate of Incorporation and Form 6/26, including Board of Directors information
3. Not have applied for or received any support in relation to the exact activities
4. Pass all of the relevant due diligence checks – to be carried out by the BIF team
5. Demonstrate that they have an innovative, realistic and relevant idea for a tourism product or package that will be implemented in Myanmar
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Expression of Interest - Eligibility
6. Products are the activities that take place at a destination, such as trekking, cycling, diving or ballooning. Products usually include one of more
services (e.g. transport to a village, provision of a meal in the village, opportunity to buy handicrafts).
Products may be activities or items which are supplied directly to tourists, or those which feed into a supply chain linked to tourism.
7. Packages are a combination of products & services put together and sold by tour operators.
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Expression of Interest (cont)
1. The type of product or package and proposed product or package name
2. The proposed destination/location, if known (and if not, why not)
3. Locations and sites within the destination, including the communities that will be benefit from the product/package
4. The target customers for the product (income group, gender, age etc.)
5. The activities that will be part of the package/product and example itineraries
6. Is that package sustainable (which mean can it be supporting by it self)
7. The current status of the product and what progress the applicant organisation has made in developing and testing it
8. Plans for piloting and rolling out the product, including the budget
9. What the applicant hopes to accomplish with support from BIF
Things to consider in your proposal
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Key points to consider
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Innovation Benefit to low income local people
Viability Sustainability and Do No Harm
Environmental impact
Photo credit: Steve Noakes
Innovation
1. How is your idea different from existing tourism products?
2. What makes this product different from your normal business operations?
3. Why do you need help to pilot before launching the product?
Key points to consider
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1. How will local people be involved in delivering the product?
2. How might local people who are not involved in delivering the product also benefit?
3. Does your product benefit vulnerable groups such as women & girls, the disabled, minority or indigenous groups, refugees or displaced communities?
Key points to consider
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Benefit to low income local people
Key points to consider (Continued)
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Viability
1. Is this an attractive product for tourists?
2. How do you know that there will be demand?
3. How many visitors do you expect will buy the product?
4. How much revenue do you expect to make per visitor?
5. Who are the people on your team - what skills and experience do
they have which will help make the product/package a success?
6. What are the roles, responsibilities, and time commitments from
your team members needed to be successful?
7. What are the key risks to the success of your current and long-
term plans?
8. How will you try to address these risks?
Sustainability &
Do No Harm
• Are there any tensions in the area that could lead to violence/increased tensions?
• If so, will your innovation strengthen social cohesion or increase negative tensions? How?
• How will you be able to change your product if you determine that it has a negative impact?
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Key points to consider (Continued)
Environmental impact
• What impact will your product
have on the environment?
• How will you ensure that any
negative environmental
impacts are mitigated?
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Key points to consider (Continued)
Stay updated on the BIF & the PPIC
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Updates on the PPIC and details of how and when to apply will be posted on our FaceBook page : www.facebook/BIFtourism
Thank You! Questions?
This document is an output from a project funded by the UK Department for International Development (DFID). However, the views expressed and
information contained in it are not necessarily those of or endorsed by DFID who can accept no responsibility for such views or information or for any
reliance placed on them.
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. The information
contained in this publication should not be acted upon without obtaining specific professional advice. No representation or warranty (express or implied) is
given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, no organisation or person
involved in producing this document accepts or assumes any liability, responsibility or duty of care for any consequences of anyone acting, or refraining to
act, in reliance on the information contained in this publication or for any decision based on it.
Service provider contact details:
Thar Lin HtetInclusive Business Consultant tharlin.htet@hamsahub.com +959 25 811 3737
www.facebook.com/BIFTourism
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Do well.
Do good.
Do No Harm.
Closing comment + Feedback form
Invite to refreshments.
U Thuta Aung
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