ofbci marketing and communications report for iccsv slideshow (for slideshare) (december 8, 2011)

Derek TrovillionIndiana Office of Faith-Based and Community

InitiativesDecember 8, 2011

ICCSV Media Report

• Potential members (looking for benefits, purpose)

• Potential volunteers (looking for fulfillment, engagement)

• Potential funders / sponsors / etc (looking for ROI – and perhaps some of the other things)

• Fellow agencies, legislators, and municipalities (looking for collaboration, community improvement)

Identified media audience

• Traditional media• Social media• New media• Media calendar / internal organization /

planning

Strategy tool-kit

2011 media coverage summary

Media that covered us

• Indianapolis Channel 4• Muncie Free Press• South Bend Tribune• NWI Times• Terre Haute TribStar• NPR (Lafayette)• WFYI (GCSV11 PSA)• NPR (Kansas City

• Clark County News and Tribune

• Washington Times-Herald

• The Franklin• Fort Wayne Jounral-

Gazette• ValpoLife

2011 media coverage summary

Content that received coverage

• GCSV11 Conference• GCSV11 Awards• Recognizing corporate community service (OpEd)• ‘One Stop Shop’ launch• MiniGrant Availability• DNR Parks member recruitment• Potential CNCS cuts• Disaster Photos

2011 media coverage (pt. 1)

• AmeriCorps Member Coordinating PCACS Programs (ValpoLife) - November 22, 2011

• AmeriCorps program at state parks seeks volunteers (Indianapolis Channel 4) - October 18, 2011

• AmeriCorps seeks volunteers at Indiana State Parks (Muncie Free Press) - October 18, 2011

• Assistance is available to unemployed homeowners (United Way Madison Co newsletter) - October 21, 2011

2011 media coverage (pt. 2)

• Bustos Receives Governors Service Award (NWI Times) - November 3, 2011

• Cathy Lenoir from South Bend, IN Wins Governor’s Award... (Getting Ahead Network) - October 14, 2011

• City of Bloomington Volunteer Network Newsflash (City of Bloomington Newsflash) - November 4, 2011

• Corporate Community Service Must be Lifted Up, Honored - OpEd (South Bend Tribune) - 11.13.2011

• Free tutoring offered at Boys and Girls Clubs (NWI Times) - November 7, 2011

2011 media coverage (pt. 3)

• GCSV11 Award Winners group photo (UW Perry County newsletter, shared through Facebook) - October 14, 2011

• Hundreds of Helping Hands Could be Lost in Indiana (Indiana Public News Service) - October 26, 2011

• Indiana building non-profit hub online (AP - Fort Wayne Journal-Gazette) - November 3, 2011

• Indiana state park program seeks volunteers (Terre Haute TribStar) - October 30, 2011

2011 media coverage (pt. 4)

• Joplin Tornado Death Toll Confirmed at 134 (NPR KPBS Kansas City) - June 1, 2011

• OFBCI offering mini-grants (NPR WBAA Lafayette) - November 28, 2011 (UPDATED)

• OFBCI One Stop Shop Portal (AFP Blog - Nonprofit Technology) - November 3, 2011

• OFBCI unveils One Stop Shop for state resources (IACED Newsletter) - November 3, 2011

2011 media coverage (pt. 5)

• Organize a state community service campaign (like Indiana) (PolicyForResults.Org) - November 22, 2011

• Spanish Professor Receives Service-Learning Award from Governor (ND Alumni News) - October 14, 2011

• State launches program to help nonprofits (Clark County News and Tribune) - November 16, 2011

• State launches program to help nonprofits (The Franklin Online) - November 16, 2011

• State launches program to help nonprofits (The Statehouse File) - November 16, 2011

2011 media coverage (pt. 6)

• State seeks interns for state park trails projects (Clark County News and Tribune) - October 19, 2011

• State seeks interns for state park trails projects (The Franklin Online) - October 19, 2011

• Vincennes residents recognized by state (Wash Times Herald) - November 6, 2011

• Volunteers recognized for service (Vincennes Voice) - October 14, 2011

• Heritage Corps housing workers at Pokagon State Park (KPC News) - December 6, 2011

Social media and new media

• Twitter• Facebook• Google Plus• Pinterest• YouTube• SlideShare

http://twitter.com/INOFBCIhttp://facebook.com/INOFBCIhttp://tiny.cc/INOFBCIhttp://pinterest.com/INOFBCIhttp://www.youtube.com/inamericorps

http://slideshare.net/INOFBCI

• E-Newsletters (currently being renamed)• Blogs (will discuss adding an AmeriCorps blog soon)• Website (has had some exciting updates recently)• Flickr (had Joplin photos used by NPR earlier this

year, routinely adding more photos)• SlideShare (Just reached the milestone of 1000 page

views)

New media and other outreach

Website accessibility

• Good visuals• Can provide host site information (location, city, contact information)• Grantees• Host site locations

Google maps

• Generating content• Member recruitment• Branding / rebranding / consistent messaging

Where AmeriCorps programs want more media-

related info

http://in.gov/ofbci/OneStop.htm• Main page• About• Grant Opportunities• Volunteer Opportunities• Contract Opportunities• Get Opportunity Updates

‘One Stop Shop’ demonstration

•HoosierCorps•COAD Partnerships•Mitch’s Kids•AmeriCorps*State

More about OFBCI’s new maps utility

• A collaboration between the Indiana Housing and Community Development Authority (IHCDA) and the OFBCI

• Provides structured volunteer activities as a component of the Indiana Hardest Hit Fund

• HoosierCorps divides Indiana into 12 regions, where community organizations organize and accommodate volunteers of all types as a provision of their housing assistance

HoosierCorps

• The goal is to have all 92 counties associated in multicounty, COAD partnerships

• COAD partnerships should work together on a regular basis, before, during, and after a disaster

• Specific objectives: • Inventory local resources (equipment, buildings,

personnel, subject-matter experts, etc)• Identify gaps in planning• Address gaps in planning

COAD Partnership Program

• Runs the Mitch’s Kids program, which is a partnership between the Office of the Governor and Boys and Girls Clubs (BGC) statewide

• Mitch’s Kids focuses on homework help and tutoring• Mitch’s Kids works to help TANF eligible children ages

5-14• BGC looks for career exploration volunteers and other

volunteers for opportunities to work with youth• AmeriCorps host sites

Boys and Girls Clubs