observation lab (zeyad tarek)
Post on 08-Jul-2015
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Crash Course on CreativitySecond Assignment (Observation Lab)
Submitted by: Zeyad Tarek
General Notes
Most of the stores in Alexandria, Egypt are locally oriented, and some of them tend to global backgrounds.
They lack a professional staff who take care of customer needs.
Store (1) - Zahran Market
Insights:
Promotions are very good, and placed in a perfect places.
Good branding for the Store.
Good Color Scheme.
Music background is bad.
The Promoters are looking good
Store (2) - OR
Insights:
Perfect Storefront
Music is too noisy
Not very well organized
Store (3) - Daniel Hechter
Insights:
Good Warmth Welcoming
Good Background music
Very Good Branding
Store (4) - Celio
Insights:
Good Looking from outside and inside
Very well organized products
Products are also very well recognized
But not very crowed
Store (5) - CompuMe
Insights:
Very good entrance
Products are very well recognized
No background music
Floor is in a good looking
Free to try products without interruption
Bad Branding
Thank you!
Zeyad TarekAlexandria, Egypt
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