obesity and children’s diets responding to the challenge stephan loerke world federation of...
Post on 26-Dec-2015
214 Views
Preview:
TRANSCRIPT
Obesity and children’s dietsObesity and children’s dietsResponding to the Responding to the
challengechallenge
Stephan LoerkeStephan Loerke
World Federation of AdvertisersWorld Federation of Advertisers
Helsinki, December 3, 2002 Helsinki, December 3, 2002
Food advertisers
WHO
‘Junk food’ is the new
tobacco
Public and media debate
Increasinglevels
of obesity
Consumer groups and
activists
National and EU
government activity
Globally, 300 million people are obeseGlobally, 300 million people are obese22 million of them are children22 million of them are children
‘‘Globesity’: a worldwide problemGlobesity’: a worldwide problem
0
5
10
15
20
25
Global Least developed Developing Transition Developed
BMI < 17
BMI > 30
• In 1995 WHO estimated there were 200 million obese people
• In 2000 more than 300 million people were estimated to be obese
• 132 million in developed countries
• 170 million in other countries
Moral debate
Children’s growing
materialism/commercialism
Global obesity debate
Diet, nutrition and food advertising
to children
Advertising to children
“the first generation where children will die before their parents”
International Congress on Obesity. August 2002
“corporate marketing harms or kills countless millions of youth across the planet….They [industry] have created, through great effort and expense a toxic commercial culture that is purposefully damaging to children.”
Toxic Food Environment?Toxic Food Environment?
CIGARETTESCIGARETTES link with poor link with poor
healthhealth massive social massive social
costscosts heavy promotionheavy promotion youth targetedyouth targeted Joe CamelJoe Camel
FOODFOOD link with poor link with poor
healthhealth massive social massive social
costscosts heavy promotionheavy promotion youth targetedyouth targeted Ronald McDonald; Ronald McDonald;
M&M charactersM&M characters
Development of ObesityDevelopment of Obesity
Excess consumption of energy relative to expenditure.Excess consumption of energy relative to expenditure.
Rapid increase in global rates of obesity are likely toRapid increase in global rates of obesity are likely toresult from:result from:
increased energy intakeincreased energy intake
reduced physical activityreduced physical activity
or or
BOTHBOTH
Overweight and Obesity Overweight and Obesity DefinitionsDefinitions
BMI BMI >> 25 25 OverweightOverweight
BMI BMI >> 30 30 ObeseObese
Prevalence of Diabetes among U.S. Adults
Diabetes and Gestational Diabetes Trends Among Adults in the U.S., Behavioral Risk Factor Surveillance System
1995
Prevalence of Diabetes among U.S. Adults
Diabetes and Gestational Diabetes Trends Among Adults in the U.S., Behavioral Risk Factor Surveillance System
1997-1998
Prevalence of Diabetes among U.S. Adults
Diabetes and Gestational Diabetes Trends Among Adults in the U.S., Behavioral Risk Factor Surveillance System
1999
OBESITY AND DIABETES
Obesity is reaching "epidemic proportions" in the nation and could soon cause as much preventable disease and death as cigarette smoking. The conditions of being overweight or obese cause as many as 300,000
premature deaths each year. U.S. Surgeon General David Satcher
“Diabetes, long considered a disease of minor significance, is now taking its place as one of the main threats to human health in the 21st century … it is taking place in both developed and developing countries.”
Nature Vol. 414, Dec. 2001
“Obesity is becoming widespread in developing countries some of which are fending off famine.”
WHO Report 2001
food advertising as an food advertising as an ““ill health risk factor”ill health risk factor”
a causal link between a causal link between levels of food levels of food advertising and advertising and obesityobesity
““more stringent codes more stringent codes of practice on of practice on advertising of advertising of sugar-rich items, sugar-rich items, especially to children”especially to children”
““fiscal pricing policies fiscal pricing policies on such items”on such items”
““Whether it is tobacco, soft drinks and alcohol, Whether it is tobacco, soft drinks and alcohol, or unhealthy foods and lifestyles, marketing or unhealthy foods and lifestyles, marketing plays a critical role in influencing people's plays a critical role in influencing people's health. Of particular concern is marketing health. Of particular concern is marketing aimed at, and the global health patterns being aimed at, and the global health patterns being observed among, young people”observed among, young people”
WHO Strategy on Diet, Health and WHO Strategy on Diet, Health and NutritionNutrition
Autumn 2002 November: Draft outline of strategy produced
Winter 2003 February-June: Regional consultation with EU member states
Spring 2003 April: Global consultation meeting in Geneva
April-May: Consultation meetings with private sector stakeholders
May: Consultation with the EU
Summer 2003 June: WHO Director-General/civil society roundtable
August-September: Additional consultations with EU member states
Autumn 2003 November: Last draft strategy complete
Spring 2004 Discussion of the strategy at the 57th World Health Assembly
Government activityGovernment activity
UKUK FSA research on promotion of foods to childrenFSA research on promotion of foods to children
DenmarkDenmark Presidency conference ‘Presidency conference ‘Obesity in the EU’Obesity in the EU’
GermanyGermany Minister announces consultation on children’s Minister announces consultation on children’s
nutrition nutrition AustraliaAustralia
New South Wales government pressing for New South Wales government pressing for restrictions on TV Advertising to minorsrestrictions on TV Advertising to minors
Potential Business Potential Business ImplicationsImplications
TaxesTaxes RestrictionsRestrictions
advertisingadvertising point of salespoint of sales Traffic light labellingTraffic light labelling Restrictions on schools marketingRestrictions on schools marketing VendingVending
Negative consumer perceptionNegative consumer perception Liabilities/lawsuitsLiabilities/lawsuits Decreased salesDecreased sales
FIC task forceFIC task force
Ensure the effective defence of our rights Ensure the effective defence of our rights to market food brands responsiblyto market food brands responsibly
Serve as representative voice on adsServe as representative voice on ads Manage the issue at EU level and global Manage the issue at EU level and global
levellevel Get ahead of the gameGet ahead of the game
Research - the voice of the consumerResearch - the voice of the consumer
Position papersPosition papers
Be part of the solutionBe part of the solution
top related