nysae tech institute 4 13-11

Welcome! NYSAE Tech Institute!

All Star Cast of SpeakersTwo Tracks – EZ Tech vs. Tech Ninja

Valuable Information Can Act on Today!

Welcome! NYSAE Tech Institute!

Welcome! NYSAE Tech Institute!

Many Thanks to the Technology Committee!Speakers – Kudos for Making This

Investment in NYSAEEnjoy your day….

Who says life on a budget can’t be fun?

Lee Hornstein, Managing Director, (C) Systems, LLCSuzanne Carawan, VP Marketing, etouches

Robert Spangler, Director of MarketingNJ Institute of Continuing Legal Education

Don’t buy software without first talking to Tech Soup or ccbnonprofits .com

Both (C) Systems and NJICLE use Google Docs, Google Calendar, Gmail

It’s free! Unless you want a fully supported version…. (C) Systems paying about $3,500 per year for 35 licenses, fully supported.

Google CalendaringInterfaces nicely with Outlook, also interfaces with our in house CRM application….right out of the box!

It’s a no brainer back up system!

Google DocsReal time document collaboration, document editing, sharing, versioning.

Personal Productivity Tools

Personal Productivity Tools

Personal Productivity Tools

Free CRM Applications

Google Alerts

No Time to Search. Automated Results.

Step 1. Go to www.google.com/alerts

Step 2. Fill out the form and make your selections.

Step 3. View web-based confirmation & wait until email confirmation arrives.

Step 4. Confirm Google Alerts in your email inbox. Be ready to receive alerts!

What Do I Do with Alerts?

• Reputation Management• Research• Ideation • Make Connections• Fight Boredom

Wordpress Blogs.

You. Just Slicker.

Step 1. Go to www.wordpress.com.

Step 2. Sign Up for New Wordpress Account. Pick a Good Name.

Step 3. Write down your thoughts, observations & stories.

Step 4. Track your Stats.

Why Blog?

• Reputation• Conversation• Creativity• Brand Awareness/Visibility• Legacy

*Track in Google Alerts!

Quora

Show What You Know. Give Back.

Step 1. Get an Account.

Step 2. View Feeds, Follow People, Answer/Post Questions.

Step 3. See What People Are Asking. Answer What You Know.

Why Quora?

• Reputation• Subject Matter Expert• Truly Help People• Contribute• Attitude of Gratitude

Slideshare

From C: to See.

Step 1. Get an Account.

Step 2. Fill Out Profile.

Step 4. Upload Your Documents, Videos & Presentations.

Step 5. View Your Uploads.

Step 6. Auto-Social.

Why Slideshare?

• Centralized Place for Presentations• Shared, Social Archive• Body of Work• Search Engine Marketing

Twitter

Share Ideas. Influence Key Groups.

Step 1. Don’t Overcomplicate It.

Step 2. What’s the Buzz. Who to Follow.

Step 3. Know the Protocols. Tweet It.

Step 4. Use Another Tool Other than Twitter.

Who Says Life On A Budget Can’t Be Fun?

What you can do to not just survive, but thrive without breaking the bank.

Outline• Free / Inexpensive Tools• Corporations – A Constant Source of Ideas• Questions

World Food Program: A Case StudyYouTube’s Free Nonprofit Program

The YouTube Nonprofit Program provides for extra benefits like branding capabilities, increased uploading capacity, and call-to-action overlays.

Non-profits can use the call-to-action feature to drive sign-ups, donations, website traffic, and any other response in which users take action.

This feature was effectively used by the World Food Program to raise $36,000 on World Food Day with a short video.

Create A Buzz with Google Buzz• Google Buzz has free options for

nonprofits.• Share updates, photos, videos, and

more.• Start conversations about the things

you find interesting.• Buzz is good at combining social media

with Gmail – bridging email with social media.

• Buzz can potentially broadcast a cause marketing campaign to a much larger audience than sites like Twitter.

• The geo-location feature can give a program a real-time, tangible quality that can’t be replicated on another social media platform.

Click Here! – Tracking Your Links

Use Bit.ly to see who’s doing what

bitly allows users to shorten, share, and track links (URLs). Reducing the URL length makes sharing easier. bitly can be accessed through their website, bookmarklets and a robust and open API.

Survey Monkey = Free Focus GroupsWhat is included with a FREE BASIC plan?• Create unlimited number of surveys• Allows up to 10 questions per survey • Choose from 15 available question types• 20+ basic survey templates available (Upgrade to a paid plan to use all templates). • Supports any language, including Unicode• Survey completion progress bar• Automatic numbering for pages/questions• 15 pre-built survey themes.• Validate/require survey responses• Randomize/sort answer choices• Accessible and 508 compliant and certified surveys (U.S. only)• Data Collection Features:• *100 responses per survey (Upgrade to a paid plan in order to view additional responses.)• Collect responses via weblink, email or facebook, or on your website• View live results as they are recorded • Browse through individual responses• View open-ended comments from the Response Summary page

surveymonkey.com

Lime Survey What is included with a FREE BASIC plan?• Unlimited number of surveys at the same time • Unlimited number of questions in a survey (only limited by your database) • Unlimited number of participants to a survey • Multi-Lingual Surveys User-Management • 20 different question types with more to come • WYSIWYG HTML Editor • Quotas Management • Integration of pictures and movies into a survey • Creation of a printable survey version • Conditions for questions depending on earlier answers (Skip Logic / Branching)• Re-usable editable answer sets • Ready-made importable questions • Assessment surveys • Anonymous and Not-Anonymous survey s• Open and closed group of participant surveys • Optional public registration for surveys • Sending of invitations, reminders and tokens by email • Enhanced import and export functions to text, CSV, PDF, SPSS, R, queXML and MS Excel format

limesurvey.org

Google – Your Corporate Intranet• Free tools for under 50 users• Share calendars like to

collaborate on projects and departments

• Upgrade for $50 to Google Sites-Organize information in a central place -Use Google Sites to centralize documents, spreadsheets, presentations, videos, slideshows and more to help keep teams organized. -Build collaborative sites faster with templates for project workspaces, team sites, intranets and more. -Anytime, anywhere access Google Sites is securely powered by the web, so you can access company pages from your desk, on the road, at home and on your mobile phone. -Works across operating systems Google Sites works in the browser on PC, Mac and Linux computers.

Prezi – Online Document Collaboration

Work with anyone, anywhere

• In Prezi Meeting, you can edit and show prezis with up to 9 other users. Generate a link with the click of a button, and send it to fellow Prezi users ― regardless of location.

• Use the phone― just add audio and you're ready to go.

• You and your co-editors can see each other's edits in real time in Prezi Meeting. Text and objects appear as they are added by users in the session, making it easy to discuss edits and changes.

Online PDF GenerationABC PDF by Web Supergoo - Easily implemented by your web team- Allows you to create PDF Files “on the fly”- Reduces paper mailings

Case Study: NJICLE & iMIS- 400 people each day generate PDFs from NJICLE.com

RESULT: 400 less calls to customer service, and 400 less printed and mailed certificates

What We Can Learn From Corporations

• Coca-Cola Conversations is a blog written by company historian Phil Mooney that focuses on Coke collectibles.

• Ford publishes news releases with lots of multimedia content and employs a social media news release format to display them in their newsroom.

• Fujifilm recently launched a social network to build a community of photo enthusiasts around its newest camera.

What We Can Learn From Corporations• H&R Block created a Facebook

fan site to aggregate its social media activities, engage customers and offer tax advice/resources.

• HP used Twitter to power a scavenger hunt at a recent conference. (345k results on google)

• HSBC built the HSBC Business Network to connect entrepreneurs using blogs, videos and forums.

Social Media = Customer Service $avingsThink of page views to a blog post about a new

product or feature, or clicks on a Tweeted support link as less expensive calls into your call center.

If it costs $50 every time a member of your staff picks up the phone, imagine 100 clicks from fans or followers on a “how-to video” as a cost saving. You might have data that says 30 per cent of your customers call in for more information–you’ve just saved $1,500.

Social Networking: Readiness“Social” Disaster Plan:Liability• How will you address an employee or volunteer

who was fired for a posting? How will you deal with unrelated, discriminatory postings on your site?

Negative Comments/Postings• Are you going to respond on the site? Will you

respond personally? Will you respond at all?Unintended Mismanaged Messages• Will you address a volunteer or staff member who

posted an inconsistent message, even if their intentions were good?

Questions?

Thank you!