nuts and bolts in marketing and writing€¦ · nuts and bolts in marketing and writing other...
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Nuts and Bolts
in Marketing and WritingOther examples of my marketing work
– Advertising
– Collateral
– Press Releases
– User Guides
– Demonstration Disks
Advertising
Advertising has been important
in helping to create product
awareness. Geared to
Consultants, this
advertisement ran in home
office computing journals
and in-flight airline
magazines.
Collateral
This collateral was
created during the
infancy of
electronic mail and
laptops. The idea
that Mail could go
with you when you
traveled had not
been promoted
before.
Press Releases
Press release work has
been extensive in all
positions I have held.
They usually have been
written with the help of
the Public Relations
departments.
User Guides
These were written for
consumers of desktop
products with varying
levels of knowledge.
Guides written at
CompuServe were
geared to consumers
with no computer
experience. Guides at
LN served a more savvy
audience.
Sales Support
Demonstration CDs
I have worked extensively with
sales organizations. This
disk was utilized by
Convergys Sales Associates
to demonstrate the
electronic Customer
Relationship Management
product to call center
prospects.
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