numbers marketing and sales need to know to survive today’s social enterprise

Numbers Marketing and Sales need to know to survive today’s social enterprise

Customers completed nearly 60% of a typical purchasing decision before even having a conversation with a supplier.

Brent Adamson, Matthew Dixon, and Nicholas Toman in Harvard Business Review, “The End of Solution Sales”, 2012

Customers know

B2B Customers are Social

Social media sources of information are used by more than 70% of B2B decision makers.

Forrester, “Listening and Engaging in the Digital Marketing Age”, 2012

Sales Leadership expectation to CMO

1. Enablement2. Demand Generation3. Solution MarketingSirius Decisions Webcast, “The Marketing Organization in 2017”

Co-creation is the key

Solution MarketingSolution Sales

Social MarketingSocial Selling

Marketing Qualified Leads

Sales Pipeline

kazuya.nakamura@qeuep.co

mhttp://www.qeuep.com

+65 93271971

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