nsea delegate assembly bridging the generation gap

Jeff KallayCEO and CofounderRender Experiences

jeff@renderexperiences.com

Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trust

Jeff Kallay CEO and CofounderRender Experiences

jeff@renderexperiences.comtwitter.com/nsea_org facebook.com/NSEADelegateAssembly !

#nseada14 !!

click this link or image to read article about Katy Perry and/or Millennials

#nseada14 !!

click this link or image to watch Firework

#nseada14 !!

“In America, each generation is a new people.” Alec de Tocqueville, 1830

#nseada14 !!

“It doesn’t matter where you’re from but where you’re going.” Condoleeza Rice 2014 Coca-Cola Scholars Banquet

Setting the expectationsDisclaimer

Been there, done that American Generations

GenX Millennials

Action steps Resources

#nseada14 !!

“All of this has happened before and will happen again!”

#nseada14 !!

4 books by Howe and StraussMillennials Rising

Generations Fourth Turning

13th Generation !

#nseada14 !!

4 generations colliding in the workplaceSilent

BoomersXers

Millennials !!

#nseada14 !!

23.4 years - average span of a generation

#nseada14 !!

23.4 years - average span of a generation

#nseada14 !!

23.4 years - average span of a generation15 - number of American generations

4 - number of generational cycles4 - number of generations within cycle

4/2 = 4 stage/2 stroke cycle

REVOLUTIONARY CYCLE Name + Birth Years = Personality Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive

#nseada14 !!twitter.com/nsea_org facebook.com/NSEADelegateAssembly !

Why do special snowflakes melt?Recruiting and retaining millennial members

CIVIL WAR CYCLEName + Birth Years = Personality Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive !

!Jeff Kallay CEO and CofounderRender Experiences

Why do special snowflakes melt?Recruiting and retaining millennial members GREAT POWER CYCLE

Name + Birth Years = Personality Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I./Greatest + 1901-1924 = Civic Silent + 1925-1942 = Adaptive

MILLENNIAL CYCLEName + Birth Years = Personality Baby Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennial + 1982-2000/1 = Civic Homeland/iGen + 2000/1-? = Adaptive

4 Stage/2 Stroke Idealist birth Civic

Reactive birth Adaptive Civic birth Idealist

Adaptive birth Civic !

Born on cusp?

First born tend to align with exiting generation

Last born tend to align with entering generation

Social Moment A brief period of time when people perceive historical events to radically alter their social environments !1. Secular Crisis - when society focuses on reordering the outer world of institutions and social behavior 2. Spiritual Awakening - when society focuses on changing the inner world of values and personal behavior

! Jeff Kallay CEO and CofounderRender Experiences

1. Idealist - encounters a spiritual awakening in rising adulthood and a secular crisis entering elderhood2. Reactive - encounters a spiritual awakening entering youth, and a secular crisis entering midlife 3. Civic - encounters a secular crisis entering rising adulthood, and a spiritual awakening entering elderhood 4. Adaptive - encounters a secular crisis entering youth, and a spiritual awakening entering midlife !

Repeating in America !

72M Baby Boomers 42M X 76M Millennials !

72M Baby Boomers Raised on Cold War propaganda Controlled message !

Challenging Demographics US Department of Education

NE Challenging Demographics wiche.org

NE Changing Demographics wiche.org

X is the bridge to Millennials

Why do special snowflakes melt?Recruiting and retaining millennial members 13th

1961-1981 Reactive

“Sandwiched between Boomer narcissism and Millennial entitlement!”

1961-1981 Reactive

“It's something like a national case of sibling rivalry, with millennials playing the part of the spoiled, naive

baby and boomers acting as the self-righteous firstborn. Gordinier's book, then, is like the earnest

ranting of a forgotten middle child.”

1961-1981 Reactive

Born and raised as independent latch-key kidsSexual Revolution, Watergate, Vietnam, Gay Rights, high divorce rate, recession and Woman’s Movement peppered their youth

1961-1981 Reactive

Demonized by Hollywood !

1961-1981 Reactive

Demonized by Hollywood: The OmenTaxi DriverPretty Baby The ExorcistRosemary’s Baby

1961-1981 Reactive

Raised on Sesame Street which taught how everyone is different

Becoming cautious in family life and gradually mellowing in personality

Dedicated to starting and maintaining stable families, something their Silent generation parents did not

Many X women chose to leave workplace after having children

Cut through the hype Get to the point

#nseada14 !!

“Each generation rebels against an elder build world and the generation before.”

Howe and Strauss

#nseada14 !!

click this link to watch Smells Like Teen Spirit

#nseada14 !!

click this link to watch We're All In This Together

Millennials !14th

1992-2000/1 Civic

America’s Largest

Most wantedMost watched-over

Generation

American homes have 50% more stuff in weight then homes of 20 years ago

86% of freshmen have never shared a room with a sibling

86% of college freshmen have never shared a room with a sibling

America’s Most diverse

Economically divided

GenerationJeff Kallay CEO and CofounderRender Experiences

1 in 5 have immigrant parent 1 in 10 have non-citizen parent

Celebratedby Hollywood

Celebrated by Hollywood: 3 Men & a BabyBaby Boom Mr. MomDisney Princesses

Empower females !

CelebratedCherishedProtected Jeff Kallay

CEO and CofounderRender Experiences

Raised on Barney which taught how everyone is alike

Everyone gets a trophy!Jeff Kallay CEO and CofounderRender Experiences

Millennials are team oriented !

Millennials are service oriented !

Millennials want to be for something, not against something

Parents are best friends Co-purchasing

Boomer “Helicopter” Parents

X “Stealth” Parents

Raised in the Experience Economy

Raised in The Experience EconomyJeff Kallay CEO and CofounderRender Experiences

Want waCustomers want memorable experiences, and companies must become stagers of experiences

Millennials want what they want when they want it

Millennials want to be engaged by their brands

Millennials want spaces to engage

Millennials feel like they’ve paid their dues

Millennials are assaulted by 5000 marketing messages a day

College is the new high school Graduate school is the new college !Brands that celebrate significant life transitions get loyalty

Millennials are assaulted by 5000 marketing messages a dayMillennials feel they will be the first American Generation to have less than their parents !

Millennials want mentors !

Millennials want a conversation Talk with, not at Millennials !

Millennials are assaulted by 5000 marketing messages a day

Millennials are assaulted by 5000 marketing messages a dayMillennials crave authenticity and want brands they can trustMillennials are feeling betrayed !

click this image or link to watch Millennials In the Workplace Training Video

Eliminate ambiguity Think of time as 24/7 resource

Combine work with play Make it worthwhile

Handle with care Play to their strengths

Group Think

Reaching Millennials

Your bookmarks !

Generation Like - PBS Frontline !

Your bookshelf !

slideshare.net/renderexperiences !!

nsea delegate assembly bridging the generation gap

jeff kallay

special snowakes

alec de tocqueville

daymillennials

boomer helicopter

experience

5000 marketing

spiritual

Education

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