not business as usual: freshfel europe & europatat ... · not business as usual: freshfel...

GLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODINGYOUR FRESH FOOD CONSUMER

NOT BUSINESS AS USUAL: FRESHFEL EUROPE &EUROPATAT BRUSSELS, JUNE 2 2016DAPHNE KASRIEL-ALEXANDERCONSUMER TRENDS CONSULTANT

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Buying timeGreener foodChangemakersMental wellbeing

In 2016GLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

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Decode your consumerBuying, aspirationsDigital disruption of shopper-branddialogueSharpen productConsumer at the heart

Why Are Global Consumer Megatrends Key ToUnderstanding Your Fresh Produce Consumer?

GLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

AGNOSTIC SHOPPERS

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Post-recessionContradictoryInnovation aroundvalueGeolocationdiscovery

Agnostic ShoppersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

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Discount love nottotalChoice, premiumShopping fatigueDownturns: savvybuying

Agnostic ShoppersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

BUYING TIME

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Outsourcing ourlives‘Daycations’Digital timesavingdevicesBimby ‘robot chef’Juicero

Buying TimeGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

© Juicero: https://www.juicero.com/

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Buying TimeGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

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Real-time customerservice Before “go homeand start stewingabout it” JetblueSelling sleepHealth, weight loss‘Night milk’

Buying TimeGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

CHALLENGING AGEING

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626 million 65+;7.3 billionVaried segmentMature lifestyleLike discounts:tourism,supermarketsImage v functionRaku ‘clumsy’

Challenging AgeingGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

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Mature modelsStyle;achievementsLuxury shoppers inads for themTech: in touch;monitor healthPush Doctor: socialnetworks for offers

Challenging AgeingGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

CHANGEMAKERS

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A better worldFacebook CEOSocialentrepreneurs

ChangemakersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Change.org: “A spectaculardemonstration of theway ordinary folkscan now mobilize

extraordinary supportfor their causes”TIME Magazine

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Activism in fashion“Our customersexpect socialcommentary” PaulaSchneider,American ApparelSharing economyAcquiring lessBrands sellingexperience, lifestyleGreen credentials

ChangemakersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

GENDER BLURRING

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ChallengingstereotypesConsumptionshaping themAmbassadors:GucciPirelli, PlayboyActive heroines,gamingAndrogynous style

Gender BlurringGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

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Goods, shoplayoutsAmazon, TargetKids’ productsTech, fragranceNew adsParentsAdele

Gender BlurringGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

© Melles The Bunny: https://www.flickr.com© MillerCoors“Beer Ads That Portray Women asEmpowered Consumers Not Eye Candy”New York Times

GREENER FOOD

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‘Eating greener’Healthier, natural,localNo food waste! ‘Ugly’ food:Nicholas ChabanneFarmers’ markets;hotels, airportsFood vloggersPolicy

Greener FoodGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

© ashoe: https://www.flickr.com

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Local food wheelFeelgood buyingFamiliar brandsrethink ingredientsSafer foodFast food upgrade No antibiotics,fresh

Greener FoodGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

© Thomas Hawk: https://www.flickr.com

MENTAL WELLBEING

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Beyond physicalfitnessBestsellers, apps,holidays, yogaDeclutteringAntidote towork/life balance

Mental WellbeingGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

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MindfulnessAwareness ofothersBusiness, blogsSchools, prisons

Mental WellbeingGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

OVER-CONNECTEDCONSUMERS

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Flipside“Happiness is notan app youdownload on yourmobile” PopeFrancisGlobal MotorolaTeen texterscompulsivegamblers‘Vampire Kids’

Over-connected ConsumersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

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Reclaiming offline Tech to escapetech!OsssAltruis: “Key alertsonly”Drives wellness,shopping

Over-connected ConsumersGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Douglas Coupland ‘‘Slogans for the 21st Century’’; © screenpunk: https://www.flickr.com

SHOPPING FOR CONTROL

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Turmoil, foodscandals,‘greenwashing’Buying protectionSmart living forcontrolDriving onlineshopping

Shopping For ControlGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

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Brands rebuildingtrustPrivacyEthical acrossproductionQuality controlDistribution,packaging

Shopping For ControlGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

SPENDING SINGLES

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Beyond Gen €1000Goods, experiencesCruises, hotelsrebrandedUrban creativesCounterculture &luxury

Spending SinglesGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

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AuthenticityOnline habitUser images in adsSelling eBayRihanna: DiorSavvy auntie ®kids, +35% on food

Spending SinglesGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

© Flickr: https://www.flickr.com

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Agnostic ShoppersBuying TimeChallenging AgeingChangemakersGender Blurring

ConclusionGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

© Euromonitor International

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Greener FoodMental wellbeingOver-connectedconsumersShopping ForControlSpending singles

ConclusionGLOBAL CONSUMER MEGATRENDS ARE KEY TO DECODING YOUR FRESH PRODUCE CONSUMER

Source: Euromonitor Report:“Top 10 Global Consumer Trends for 2016”

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THANK YOU FOR LISTENINGDaphne Kasriel-AlexanderConsumer Trends Consultantdaphne.kasriel@euromonitor.comdkasrielalexander@gmail.com