northern lights mining network

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The Making of The Northern Lights Mining Network. A Facebook page aimed to assist in the marketing and branding of a region for foreign direct investment.

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The Making ofThe Northern Lights Mining Network

(NLMN)March 2009

www.intelegia.com

2 © Intelegia, 2009

Northern Lights Mining Network

3 © Intelegia, 2009

Background Information

• Hyron Corporation sought to increase FDI in the Labrador region

• Mining sector – a key sector for the region

• Branding the region is a priority

• Innovative marketing strategies should be explored

4 © Intelegia, 2009

Objectives

• To encourage the growth and prosperity of Labrador region

• To build and promote relationships between local businesses and foreign investment groups

• To establish a virtual network for entities in the sector operating north of the 53rd parallel through out Canada

5 © Intelegia, 2009

Members of Northern Lights Mining Network

Ideal members for the NLMN:• Economic development

officers

• Mining sector professionals• Industry development officers• Mining companies seeking to

invest in Canada / Labrador

• Training centers for mining-related activities

6 © Intelegia, 2009

Elements of Northern Lights Mining Network Page

The Northern Lights Mining Network page is available on the social networking platform, Facebook. The page contains the following key section(s):

•Wall

•Notes

•RSS Feeds

7 © Intelegia, 2009

Northern Lights Mining Network’s Wall

Updated daily, the Wall provides access to links to interesting articles and reports on the web dealing with the mining sector in Canada and around the globe.

8 © Intelegia, 2009

Northern Lights Mining Network’s Notes

The Notes section provide quick overview of important issues regarding the mining industry.

9 © Intelegia, 2009

Northern Lights Mining Network’s RSS Feeds

The RSS Feeds provides news content from The Northern Miner..

10 © Intelegia, 2009

Northern Lights Mining Network

To join the network, log on Facebook and keyword search, ‘Northern Lights Mining Network’

11 © Intelegia, 2009

About Hyron Corporation

Hyron Regional Economic Development Corporation is committed to profiling the interests of Labrador West region and devoted to bringing forth prosperity to the robust region. Economic Development Board is focused on diversifying the regional economy and building relations with key players who see progressive growth for the region. Hyron’s goal is to make Labrador West a diverse and flourishing community for future generations to come.

Visit Hyron on the web at: www.hyron.ca

12 © Intelegia, 2009

About E&B DATA

E&B (Economic and Business) DATA is a North American leader in the supply of economic and business information, specializing in the industrial, emerging and energy sectors.

For your economic and business information needs, contact

Isabelle Poirier, Investment Strategist: ipoirier@ebdata.com

www.ebdata.com

13 © Intelegia, 2009

About Intelegia

Intelegia, a subsidiary of E&B DATA, is a company that strives to assist individuals in understanding the changes in the business environment through internet intelligence. Via training, consulting and publications, Intelegia aims to provide the best approaches and tools to obtain the best information and utilize decision-making frameworks.

For your Web 2.0 promotional needs, contact

Ian Smith : ian@intelegia.com

www.intelegia.com

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