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Northern California NetworkSocial Media Lunchtime
Seminar Schedule
Social Media www.acsbdc.org 1
# Topic Oakland City Hall Room #
Date
1 Overview -- 11/13/2012
2 Website & Blog -- 11/27/2012
3 Online Directories Hearing Room 1 12/04/2012
4 Review Sites Hearing Room 4 12/11/2012
5 Social Networks Hearing Room 4 01/08/2013
6 Micro Blogging Hearing Room 4 01/15/2013
7 Rich Media Hearing Room 4 01/22/2013
8 Mobile Apps Hearing Room 4 01/29/2013
9 Industry Specific Hearing Room 4 02/05/2013
10 Event Promotion Hearing Room 4 02/19/2013
Northern California Network Alameda County SBDC
Social Media Brown Bag Lunch Series
Three: Online Directories
December 4, 2012Oakland, CA
www.acsbdc.org
Northern California Network
• Through world class, transformative business counseling and training, we assists entrepreneurs with solutions for more profitable business management to thrive in today’s global market
• We enable California entrepreneurs to realize their dreams of business success
• We stimulate sustainable economic prosperity throughout coastal Northern California and the greater San Francisco Bay area.
Social Media 3
Who is the SBDC?
www.acsbdc.org
Northern California Network
• 1000 SBDCs provide education to meet small business needs, through individual counseling, training and research assistance.
• Frequently based in universities, colleges and economic development agencies.
Social Media www.acsbdc.org 4
SBDCs across the US
Northern California Network
• Humboldt State University Sponsored Programs Foundation
• Cooperative agreement with the U.S. Small Business Administration
• Services to nine cities in Alameda County
Social Media www.acsbdc.org 5
Alameda County SBDC
Northern California Network
• SBDCs are required to track and measure results
o New Business Startso Jobs Createdo Jobs Retainedo Increases in Saleso New Loans Securedo New Equity Capital Secured
Social Media www.acsbdc.org 6
Economic Impact
Northern California Network
• 2011-2012 YTD: Over 4,000 hours with 780 businesses
• Experienced, independent consultants• Generalists & specialists
o Business planningo Market research, marketing, saleso Loan assistance/financial managemento Human Resourceso Procurement/minority certificationo Technologyo Restaurants, retailers & online businesseso International trade
Social Media www.acsbdc.org 9
Consulting Services
Northern California Network
• Full spectrum: services & products• “Business-ready” entrepreneurs and
existing business owners• Expansion, survival, restructure• Inventors, engineers, scientists, artists,
retailers, contractors• Home-based businesses• Online businesses
Social Media www.acsbdc.org 10
Types of Clients
Northern California Network The Process
For consulting services go to:
www.acsbdc.orgo Click Red Button and complete the online form:
o Business Advisor assigned or referral madeo Quality, one-to-one confidential consultationo Action plan and scope of worko On-going relationshipo Follow-up: milestone reporting & success stories
Social Media www.acsbdc.org11
Northern California Network
Social Media www.acsbdc.org 12
Seminars
• Access to Capital• Starting a Business• Marketing for the Holidays• Marketing for Artists• Basic Bookkeeping & QuickBooks• Social Media• Building An Effective Web Presence • And more…
• Register at www.acsbdc.org
Northern California Network
Social Media www.acsbdc.org 13
New Initiative
o Focuses on qualified technology companies.
o Assists with the commercialization of technology and preparing for fund raising
o No fees for its services and takes no ownership interest.
o Goal is to help technology companies start, grow and thrive
www.techfuturesgroup.org
Northern California Network
Social Media
Stay in Touch
Go to www.acsbdc.org
for a full calendar &
sign-up for email notification
14www.acsbdc.org
Northern California Network
Social Media www.acsbdc.org
Please complete the
Evaluation form
www.acsbdc.org 15
Northern California Network Alameda County SBDC
Social Media Brown Bag Lunch Series
Three: Online Directories
December 4, 2012Oakland, CA
www.acsbdc.org
Northern California Network
Social Media www.acsbdc.org 17
Create Brand Awareness and Generate Leads with our Social Media Internet Marketing solutions including customized business websites, Yelp, Facebook, YouTube and Twitter pages
Strengthen Customer Loyalty and retain long-term relationships by using our custom email templates, targeted email campaigns, and other managed services
Streamline Business Processes by implementing Google Business Applications, Salesforce customer relationship tools, BaseCamp project management, and other new technology solutions into current business processes
Clients include established companies, high-growth start-up companies, retail specialty stores, restaurants, professional services firms, individual entrepreneurs, and other diverse organizations
David Mitroff, Ph.D.Founder, Chief Consultant
Piedmont Avenue Consulting www.PiedmontAve.com
Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
email: email: David@PiedmontAve.comDavid@PiedmontAve.com
facebook: facebook: FB.com/PiedmontAveFB.com/PiedmontAve
twitter: twitter: Twitter.com/DavidMitroffTwitter.com/DavidMitroff
events: events: PiedmontAveEvents.org
WalnutCreekEvents.org
EastBayEntrepreneur.com
Social Media www.acsbdc.org 18Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
David Mitroff, Ph.D.Founder, Chief Consultant
Piedmont Avenue Consulting www.PiedmontAve.com
Northern California Network
1. Website & Blog
2. Online Directories
3. Review Sites
4. Social Networks
5. Micro Blogging
6. Rich Media
7. Mobile Apps
8. Industry Specific
9. Event Promotion
9 Key AreasSocial Media Ecosystem
Social Media www.acsbdc.org 19Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
Social Media www.acsbdc.org 20
Marketing Overview
Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
• Create brand awareness
• Strengthen customer loyalty
• Generate new opportunities
Marketing Objectives
Social Media www.acsbdc.org 21Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
Are you #1 listing? On the first page of search results?•considered reliable and a go-to for finding business/services•listing with correct and current business information•photos•directions•business hours•other information
* if you’re not listed, someone else is!
Online Directories
(Google Maps, Yahoo Local,Yellow Pages)
Social Media www.acsbdc.org 22Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
• Can people find you when searching?
• Do listings of the business contain the correct information?– Hours– Directions– Phone
Information
Social Media www.acsbdc.org 23Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
– Does the business name appear in a Google search?
– How specific is the search in order to yield the correct results?
– Is the domain/web address clearly branded and easily identifiable? - Is it independent from a website/blog support or production site?
– Appear in Type of Service Search?
– Appear when similar name search?
Google Search
Social Media www.acsbdc.org 24Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
Does the business location appear in Google Maps?
When you search the services offered within a location in Google does the company appear within the map and listed as a choice?
Google Maps
Social Media www.acsbdc.org 26Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
SEO / CRO
Social Media www.acsbdc.org 28
Search Engine Optimization / Conversation Rate Optimization
Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
• Helps drive traffic to your site
• Off-page SEO (work that takes place separate from your website)
• On-page SEO (website changes to increase rank)
Northern California Network
Alexa Ranking
Social Media www.acsbdc.org 29
• Powerful tool used to rank website traffic
• Free to use
Northern California Network
• Create your ad• Choose keywords
related to your business• Your ad will then appear
on Google• Attracts customers• Only pay if people click
your ads
Google Adwords
Social Media www.acsbdc.org 30Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
Are there any photos or videos in search results?
Media– Photos, videos– On website, event
sites, Linkedin, YouTube, Flickr
– Quality of photos and videos
Rich Media
Social Media www.acsbdc.org 31Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
• How often is your internet presence updated/monitored? Is it relevant?
• Twitter, Facebook, News, Events, etc. – recent activities will show up higher in search results
Up to Date
Social Media www.acsbdc.org 32Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network Example: Bittersweet – Google Search
Social Media www.acsbdc.org 33Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network Examples : Bittersweet –
Image Search
Social Media www.acsbdc.org 34Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
Request your complimentary
customized report at
www.PiedmontAve.com
Request Social Media Report
Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Social Media www.acsbdc.org 37
Northern California Network
Social Media www.acsbdc.org 38
David Mitroff, Ph.D. is available to speak at your event. He motivates people to take action by making information more accessible by combining together technology with case studies from his work as a business and marketing consultant. Whether your group has 20 people or 1000, David will customize his talk or workshop to meet your organizations needs.
Keynote Programs - Social Media Strategies For Measurable Results and The Networked Professional: Adding Value to Your Practice with the Power of the Internet.
Constant Contact Sponsored Programs - Social Media Marketing, Email Marketing, and Event Marketing.
Continuing Legal Education Workshops – MCLE credit to Law Firms on Creating Social Media Policies, Using Social Media Sources in Legal Research, and Reputation Management.
David Mitroff, Ph.D. Speak at Your Event
Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
Northern California Network
email: email: David@PiedmontAve.comDavid@PiedmontAve.com
facebook: facebook: FB.com/PiedmontAveFB.com/PiedmontAve
twitter: twitter: Twitter.com/DavidMitroffTwitter.com/DavidMitroff
events: events: PiedmontAveEvents.org
WalnutCreekEvents.org
EastBayEntrepreneur.com
Social Media www.acsbdc.org 39Copyright Piedmont Avenue Consulting. All Rights Reserved. www.PiedmontAve.com
David Mitroff, Ph.D.Founder, Chief Consultant
Piedmont Avenue Consulting www.PiedmontAve.com
Northern California NetworkSocial Media Lunchtime
Seminar Schedule
Social Media www.acsbdc.org 40
# Topic Date
1 Overview 11/13/2012
2 Website & Blog 11/27/2012
3 Online Directories 12/04/2012
4 Review Sites 12/11/2012
5 Social Networks 01/08/2013
6 Micro Blogging 01/15/2013
7 Rich Media 01/22/2013
8 Mobile Apps 01/29/2013
9 Industry Specific 02/05/2013
10 Event Promotion 02/19/2013
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