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Social Media - Listen First

Janet Fouts - Social Media CoachSession 129 #10NTC.Listen

Don’t be afraid

Hold the reins

Conversations are like horses

• You can’t force a change in direction

• Clarify misconceptions

• Show the positives

• Listen and engage

• Respond immediately to negative comments

Where are the conversations?

• Blogs

• Linkedin

• Forums

• Facebook

• Twitter

• Communities

• Ning/Yahoo/Google

What to listen for

• Brand

• CXO names

• Sponsors and donors

• Supporters/evangelists

• Industry/local news

• Topics of corporate/personal interest

Find conversations quickly

Lazyfeed

Twitter

• Use it or not, you can’t ignore Twitter

• Faster than search

• Keyword focused

• Link sharing

Listening Tools

Paid tools• Radian6• Biz360• Buzzlogic• Scout Labs• Trackur• SM2

Free tools• SM2 (freemium)• Social Mention• Lazyfeed• Google Blog Search• Twitter Search• Twilert• Nutshell Mail

Listen, engage, repeat

Engage me

• Janet@JanetFouts.com

• www.JanetFouts.com/listen

• www.SocialMediaCoachingCenter.com

• www.TatuDigital.com

• @Jfouts

• Linkedin - JanetFouts

• 408.216.7423

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