nonprofit insights: a 360-degree view of corporate-nonprofit partnerships - part ii

A 360-Degree View of Corporate-Nonprofit Partnerships – Part IIJuly 9, 2014

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Who are we?

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Mazarine TreyzWild Woman Fundraising@wildwomanfundwildwomanfundraising.com

Amanda LenaghanCharles Schwab Foundation@papeamandaaboutschwab.com

Desiree AdawayThe Adaway Group@desireeadawaydesireeadaway.com

Agenda

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• A Recap

• Expanding Engagement Beyond Events

• Outside-the-Box Program Elements

• Q&A

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• Finding & Establishing Partnerships

• Pro Bono & Skilled Volunteering

A Recap

Expanding Engagement

Beyond Events

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Charles Schwab Foundation

Helping individuals and families achieve lifelong financial well-being through education, volunteerism and advocacy.

MISSION

EDUCATE ADVOCATE VOLUNTEER

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Deepening Engagement with Corporate Volunteers

Hands-On Board ServiceSkills-based & Pro Bono Service

Breadth of Involvement

Depth of Involvement

Large scale volunteering provides exposure to your mission; deep mission connection often leads to high-impact pro bono and board opportunities. Nonprofits can help move employees along this continuum to become more engaged in their organization.

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Skills-based Volunteering & on-going Engagement• Structured volunteer event can provide entrée into on-going volunteering• 50% of nonprofits received follow up consulting or continued relationship• 2/3 of employees were interested in continuing with longer-term engagements

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Engaging one leader can result in increasing the breadth AND depth of relationship

• Established partnership that leverages the core strengths of Schwab and BGCA

• Schwab Branch Managers host scholarship winners, then often engage their employees to volunteer their financial acumen

• At least 13 Schwab employees currently serve on Boys & Girls Clubs’ Boards

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Finding and Recruiting Virtual Volunteers for Your Nonprofit

Presenter: Mazarine Treyz

Author of The Wild Woman's Guide to Fundraising, The Wild Woman's Guide to Social Media, and Get the Job! Your Fundraising Career Empowerment Guide

Mazarine helps nonprofits find volunteers and help them fundraise!

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What are 7 fabulous sources of online volunteers?

Online or Virtual Volunteers Volunteermatch.org Idealist.org CreatetheGood.org GlobalGiving.org SkillsforChange.com Grassroots.org CreatetheGood.org

For Canada: Koodonation.orgFor the UK: HelpFromHome.org

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How to create a compelling online volunteer job description that gets results?

Segment Your Target Audience by Skill. Are you looking for:

Online Tutors Community moderators Web design skills Print design skills Contract law Communications specialists Accounting skills

Let's go take a look at: http://www.habitat.org/getinv/

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Segment Your Target Audience by Time Commitment:

5 minute opportunity Half-Day opportunity Two month opportunity

How to create a compelling online volunteer job description that gets results?

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How to create a compelling online volunteer job description that gets results?Make it fun, make it simple and specific, make it manageable and achievable. Give constant cheery feedback.

Example: Would you like to have a serious impact on our cause? Help us design and write the best annual report ever! Use your mad design skills to help our nonprofit look its best!

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How to create a compelling online volunteer job description that gets results?Make it fun: Duties include:Creating fun infographicsDesigning our annual reportSpell-checkingResearching our brand & competitor brands

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Make it exclusive:Qualifications:Previous design experienceExcellent oral and written communication skillsType at least 40 wpmExperience with print design

Remember the Deadline:Application instructions:Last day to Apply: December 20th, 2014Send to info@wildwomanfundraising.com

How to create a compelling online volunteer job description that gets results?

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Want more resources?

Shari Ilsen already reported on this on the VolunteerMatch blog back in February, but just in case you haven't heard, check out Jayne Craven's The Last Virtual Volunteer Guidebook!

How to create a compelling online volunteer job description that gets results?

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Dollars for DoersCorporations with employee volunteerism programs (or EVPs) that allow you to collect $10/hr per person or more:

Old Navy Kohl’s Starbucks   Best Buy Macy’s Coinstar / Redbox

The role of dollars for doers programs, and the best ways to use them

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Dollars for DoersCorporations with employee volunteerism programs (or EVPs) that allow you to collect $10/hr per person or more:

The role of dollars for doers programs, and the best ways to use them

ExxonMobil ConocoPhillips Verizon Aetna Microsoft Dell RealNetworks Time Warner RealNetworks

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What companies are physically closest to you? Even if its virtual, this matters.

The role of dollars for doers programs, and the best ways to use them

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What companies are physically closest to you? Even if its virtual, this matters.

What are you offering in exchange for the company's help?

The role of dollars for doers programs, and the best ways to use them

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What companies are physically closest to you? Even if its virtual, this matters.

What are you offering in exchange for the company's help?

What type of help do you need?

The role of dollars for doers programs, and the best ways to use them

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What companies are physically closest to you? Even if its virtual, this matters.

What are you offering in exchange for the company's help?

What type of help do you need?

How flexible are you about scheduling?

The role of dollars for doers programs, and the best ways to use them

What companies are physically closest to you? Even if its virtual, this matters.

What are you offering in exchange for the company's help?

What type of help do you need?

How flexible are you about scheduling?

What resources above and beyond people are you hoping to get?

The role of dollars for doers programs, and the best ways to use them

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Examples of successful dollars for doers initiativesUsing GlobalGiving:

An e-gift card program utilized by HP to recognize global employee volunteers; a low-cost alternative to a fully-globalized “dollars for doers” program

Of course-the typical “painting” or “park clean-up” or “construction” project

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Examples of successful dollars for doers initiativesEvents

Your gala/golf event/walk-a-thon needs volunteers. Microsoft helped out with the Chicago Cares Serve-a-thon.Why not get volunteers from your favorite local corporation?

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Examples of successful dollars for doers initiativesUsing dollars for doers engaging volunteers around their job skills

Financial education volunteers from financial services companies

Pet food company volunteering with animal shelter

Loaned executives for nonprofit boards

Want more resources and examples? Check out Win-Win for the Greater Good by Bruce Burtch

Q&A Do you have any questions?

Thank you for attending this webinar today!

I love to help you with fundraising and finding volunteers!

If you have any questions, please give me a call: 512-763-5161

Or email me: info@wildwomanfundraising.com

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Outside-the-Box Program Elements

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SKILLED & GLOBAL

VOLUNTEERISM

Desiree Adaway, Principal of The Adaway Group

Corporate, Skilled and Pro-Bono VolunteerismWhile all volunteers add value to your organization, there are many opportunities to utilize volunteers with the specific skills and certifications that your organization needs. This can be done on an individual basis or through partnerships with local businesses, schools, and organizations.

Best Practices• Be thoughtful about the needs of your organizations and intentional in setting

expectations with potential volunteers. Create clear job descriptions including the scope of the project and what you are asking the volunteer to do. This will not only increase the volunteer’s output, but also increase their engagement with your organization.

• Identify businesses in your local area that employ the type of talent that you are looking for (writers, engineers, bookkeepers, scientists, computer programmers, etc.).

• Ensure a match between the culture of your organization and the skilled volunteer.Example

• Whirlpool Corporation partnership with Habitat for Humanity

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International Corporate VolunteeringCreating or promoting opportunities for individuals and businesses to volunteer with your organization internationally can have a huge impact on your work including raising funds and awareness.Best Practices

• Create clear and specific partnership opportunities.• Create opportunities for education throughout the experience.• Make connections between home and abroad.

Examples:• Bain and Company & Habitat for Humanity International’s Global

Village Program• Lowe’s & Habitat for Humanity International Disaster Response Kits

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Desiree Adawaydesiree@desireeadaway.com

www.desireeadaway.com #vmlear

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Questions?

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Mazarine TreyzWild Woman Fundraising@wildwomanfundwildwomanfundraising.com

Amanda LenaghanCharles Schwab Foundation@papeamandaaboutschwab.com

Desiree AdawayThe Adaway Group@desireeadawaydesireeadaway.com

For more webinars, visit:

http://learn.volunteermatch.org

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