nonprofit best practices: investigative centers and public broadcast

Investigative Centers and Public Investigative Centers and Public Broadcast: Meant to Be?Broadcast: Meant to Be?

Brant HoustonBrant HoustonKnight Chair in Investigative and Knight Chair in Investigative and

Enterprise ReportingEnterprise ReportingUniversity of IllinoisUniversity of Illinois

The beginning of desire is not The beginning of desire is not havehave

Public broadcast looking for…Public broadcast looking for…

• Content: Stories and contentContent: Stories and content

• Staff: More reporters and editorsStaff: More reporters and editors

• Expertise: Topics, journalismExpertise: Topics, journalism

• Money: Donors, sponsorsMoney: Donors, sponsors

• Community: More engagementCommunity: More engagement

The beginning of desire is not The beginning of desire is not havehave

Investigate centers looking for…Investigate centers looking for…

• Distribution: Other than newspapersDistribution: Other than newspapers

• A home: Office space and infrastructureA home: Office space and infrastructure

• Multi-media capabilities: Audio, videoMulti-media capabilities: Audio, video

• Community: Engaged audienceCommunity: Engaged audience

• Money: Donors, sponsorsMoney: Donors, sponsors

First dates…..First dates…..

Similar interests…Similar interests…

• Sharing spaceSharing space

• Sharing storiesSharing stories

• Sharing resourcesSharing resources

• Sharing staffSharing staff

Moving in…..Moving in…..

Discovering differences…Discovering differences…

• Data expertiseData expertise

• Audio and videoAudio and video

• Different approaches and interestsDifferent approaches and interests

Reconciliation-happy Reconciliation-happy together…..together…..

Mutual benefits…Mutual benefits…

• Better stories and contentBetter stories and content

• Greater expertiseGreater expertise

• Wider donor groupWider donor group

So the future is so bright….So the future is so bright….

You have to wear shadesYou have to wear shades